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print media

Indian newspaper industry documents and print media coordination setup

Indian Newspaper Society (INS): History, Functions, Structure, and Role in Indian Media

Leave a Comment / Blog, June 2024, Media Management, Year-wise PYQ /

When we talk about newspapers, we usually focus on journalism, content, and news delivery. However, behind the functioning of the print media industry, there are institutional bodies that ensure coordination, stability, and sustainability. One of the most significant among them is the Indian Newspaper Society (INS), which acts as the central organization representing newspaper publishers […]

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Inner margin of a book or document refers to

Leave a Comment / July 2016 (II), Print Media, UGC-NET (Paper II) /

 Inner margin of a book or document refers to (A) foot note (B) colophon (C) gutter (D) swash Correct Ans: (C) Explanation:Designers call the inner margin of a book the gutter. It refers to the space between two pages near the spine. Publishers include it in layouts to prevent text from vanishing into the binding.

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Image transfer onto the rubber blanket is done in printing

Leave a Comment / Dec 2015 (III), Print Media, UGC-NET (Paper III) /

Image transfer onto the rubber blanket is done in printing (A) rotary (B) offset (C) gravure (D) screen Correct Ans: (B) Explanation: Offset printing clearly stands out as the most efficient and reliable technique for high-quality print production. In this method, the printer first creates an image on a metal plate. Then, instead of pressing

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Demy octavo is a size suitable for printing.

Leave a Comment / Dec 2015 (III), Print Media, UGC-NET (Paper III) /

Demy octavo is a size suitable for printing. (A) newspapers (B) posters (C) books (D) tabloids Correct Ans: (C) Explanation: Demy octavo is a standard size in the printing and publishing industry, specifically designed for books. The dimensions usually measure around 5.5 x 8.75 inches (approx.), making it a compact yet readable format commonly used

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The Starch test is applied only to media ads

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The Starch test is applied only to media ads (A) print (B) outdoor (C) broadcast (D) transit Correct Ans: (A) Explanation: The Starch test, developed by Daniel Starch, specifically evaluates the effectiveness of print advertisements. Unlike digital tracking or TV rating systems, this test focuses on how well readers recall ads in newspapers and magazines.

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Advertisement Dominance in Newspapers

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Big newspapers of the country contain more advertisements than news and views. Reason (R): The union government has ideas of re – introducing the price – page schedule to limit the wastage of precious newspaper space  (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is

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How Technology and Compartmentalization Shape Newspapers

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Print Media, UGC-NET (Paper II) /

 Assertion (A): Today’s newspapers have adopted compartmentalisation in planning their pages Reason (R): The modern technology has enabled designers to experiment with their crea- tive ideas of formatting (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true,

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‘Reference news’ is the most popular newspaper in

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Print Media, UGC-NET (Paper II) /

‘Reference news’ is the most popular newspaper in (A) China (B) Thailand (C) Indonesia (D) Malaysia Correct Ans: (A) Explanation: ‘Reference News’ is China’s most popular newspaper. It provides a mix of local and international news. The newspaper translates foreign news into Chinese, giving its readers access to diverse global perspectives. This makes it a

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