Match the items in List-I with List-II: List – I (Concepts /Terms) List – II (Authors) (a) Frames of Reference 1. Donald Shaw and Maxwell McCombs (b) Coercion and Consent 2. Antonio Gramsci (c) Priming 3. Wilbur Schramm (d) Resonance 4. George Gerbner Codes: (a) (b) (c) (d) (A) 3 2 1 4 (B) 2 […]
Key Concepts and Their Creators in Communication Theory Read More »
George Gerbner while propounding the cultivation Theory emphasized on the concepts of: Heavy viewers, light viewers and mainstreaming, the last one being ….. (A) Resonance (B) Cognitive association (C) Affectivity (D) Priming Correct Ans: (A) Explanation: George Gerbner’s Cultivation Theory explains how long-term television exposure influences audience perceptions. He categorized viewers into heavy viewers and
George Gerbner while propounding the cultivation Theory Read More »
1. Which concept in media studies describes the practice of producing and consuming media content across multiple platforms? a) Cross-media ownership b) Transmedia storytelling c) Media consolidation d) Media diversification Correct Answer: b) Transmedia storytelling Explanation: Transmedia storytelling involves telling a single story or story experience across multiple platforms and formats, where each piece contributes
Day 41- Daily Mass Communication Quiz (DMCQ) Read More »
Keywords- Donald Shaw and Maxwell McCombs, Antonio Gramsci, Wilbur Schramm, George Gerbner. It is already solved questions and this match the following question is related with authors and their idea which were asked in previous paper of UGC-NET exams (Journalism and Mass Communication). It contains authors like ‘Donald Shaw and Maxwell McCombs, Antonio Gramsci, Wilbur
Match the following questions with explanation- Series 7 Read More »
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