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preferences

A study of a specific population as it changes over a period of time

Leave a Comment / June 2013 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

A study of a specific population as it changes over a period of time is known as (A) Demographic analysis (B) Population analysis (C) Cohort analysis (D) Cluster analysis Correct Ans: (C) Explanation: Cohort analysis studies a specific population as it changes over time. Researchers track a group of individuals who share common characteristics, such […]

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Specific requirements of the client in an ad campaign are called 

Leave a Comment / Advertising and Marketing Communication, Dec 2009 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Specific requirements of the client in an ad campaign are called  (A) Preferences  (B) Must haves   (C) Definites  (D) Mandatories  Correct Ans: (D) Explanation: In an ad campaign, “mandatories” refer to the specific requirements that clients need to be included in the advertisement. These could include things like brand logos, slogans, product images, legal disclaimers,

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Selectivity theories emphasize on: 

Leave a Comment / June 2008 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Selectivity theories emphasize on:  (A) Message (B) Source (C) Channel (D) Entropy Correct Ans: (A) Explanation: Selectivity theories emphasize the importance of the message in communication. These theories suggest that individuals actively select which messages they pay attention to, interpret, and remember based on their personal interests, preferences, and prior knowledge. People often choose which

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Selective retention in communication implies:

Leave a Comment / Communication, Dec 2004 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn’t have to be! We know that aspirants sometimes find it hard to understand the concepts, so we’re here to help. In this blog post, explanations of the questions will give a better understanding.

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