Selective retention in communication implies:
(A) retain only what one would like to
(B) retain the message in full
(C) retain only visuals
(D) retain only verbal messages
Correct Ans: (A)
Explanation: –
Selective retention in communication means individuals retain only the information that aligns with their beliefs, interests, or preferences. People tend to filter and remember messages that resonate with their personal views while disregarding or forgetting content that conflicts with their perspectives. This concept highlights the subjective nature of memory and its role in shaping how messages are processed and retained.