Which medium is traditionally known as poor cousin of television and print media? (A) Out-door media (B) Transit media (C) Folk media (D) New media Correct Ans: (A) Explanation: For a long time, experts have referred to out-door media as the poor cousin of television and print media. This term comes from the perception that […]
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Gatefold can be mostly seen in (A) Magazines (B) Newspapers (C) Books (D) Posters Correct Ans: (A) Explanation: Magazines commonly use gatefolds to create extended layouts that captivate readers. Designers and advertisers fold pages outward to display large images, creative layouts, or special advertisements. This technique provides extra space for storytelling and branding. Luxury brands,
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The creative function of communication is important in (A) Encoding (B) Feedback (C) Rituals (D) Propaganda Correct Ans: (D) The creative function of communication plays a vital role in propaganda. It helps in shaping messages that persuade, influence, and mobilize people toward a specific belief or action. Through symbols, storytelling, visuals, and emotional appeal, propaganda
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The single – sheet advertisements printed on one-side are known as (A) Brochures (B) Fliers (C) Leaflets (D) Posters Correct Ans: (B) Explanation: Businesses and organizations widely use fliers to promote products, services, or events. These single-sheet advertisements contain eye-catching visuals and concise text, making them effective for quick and direct communication. Since fliers are
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Which of the following is not a traditional media? a. Wall painting b. Community singing c. Traveller’s tales d. Posters (A) a, d (B) a, c (C) a, b, d (D) a, c, d Correct Ans: (C) Explanation: Traditional media refers to long-standing methods of communication and storytelling, deeply rooted in culture and history. These
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