Which of the following is not a traditional media?
a. Wall painting
b. Community singing
c. Traveller’s tales
d. Posters
(A) a, d
(B) a, c
(C) a, b, d
(D) a, c, d
Correct Ans: (C)
Explanation:
Traditional media refers to long-standing methods of communication and storytelling, deeply rooted in culture and history. These forms usually include practices passed down through generations, reflecting the values, traditions, and experiences of communities.
Wall painting, community singing, and traveler’s tales are prime examples of traditional media. Firstly, wall painting conveys messages and stories through artistic expressions on walls, often seen in historical or cultural settings. Secondly, community singing promotes social bonding and conveys cultural narratives. It serves as a collective medium for sharing emotions and ideas. Thirdly, traveler’s tales involve oral storytelling, where individuals recount their adventures, passing on knowledge, values, or moral lessons to their audiences.
On the other hand, posters are not a part of traditional media. They belong to modern media, as they are printed visual tools used for mass communication. Posters emerged with the development of printing technology and became widespread in contemporary advertising and public campaigns.
In conclusion, traditional media encompasses practices that rely on cultural heritage and interpersonal interaction. Wall painting, community singing, and traveler’s tales embody this spirit, while posters represent modern, mass-communication tools. Recognizing the distinction between these forms helps us appreciate the evolution of media over time.