Play Theory

Which of the following Theories are related to advertising?

Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn’t have to be! We know that aspirants sometimes find it hard to understand the concepts, so we’re here to help. In this blog post, explanations of the questions will give a better understanding.

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Models and Theories of Mass Communication- Quick revision notes

Important Models and Theories of Mass Communication

All the important models and theories are listed below in chronological order and very useful for NET-JRF preparation. SL No Theories Given by 1. Magic Bullet Theory Lasswell (1938) 2. Lasswell Model Lasswell (1948) 3. Shannon and Weaver Model Shannon and Weaver (1949) 4. Modernisation Theory Daniel Learner (1950) 5. ABX Model Theodore M Newcomb

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