Tag: mobile communication

Assertion (A): Television can be the best effective media of communication for rural development. Reason (R): As it provides the visual content too. (A) Both (A) and (R) are incorrect. (B) (A) is correct, (R) is incorrect. (C) (A) is incorrect, (R) is correct. (D) (A) is correct but there can be many other reasons in (R). Correct Ans: (C) Explanation: The assertion (A) claims that television is the most effective medium for communication in rural development. While television is indeed impactful in rural areas, it may not always be the best medium. Other platforms like community radio or mobile communication could often be more accessible and interactive in certain rural settings. Thus, the assertion is incorrect. The reason (R) states that television is effective because it provides visual content. This statement is accurate as visual content enhances understanding and retention of messages, especially among audiences with low literacy levels. For example, agricultural techniques, hygiene practices, or development programs are often better demonstrated through visuals. Therefore, the reason is correct. However, the reason does not fully justify the assertion. While visuals contribute significantly, they are not the sole factor making television effective for rural development. Accessibility, affordability, electricity, and relevance of content are equally crucial. In many remote regions, lack of infrastructure or high costs can limit television's reach. Hence, the correct answer is (C): (A) is incorrect, (R) is correct. This explanation highlights how television can support rural development but also acknowledges the limitations that affect its effectiveness as the "best" medium. By addressing accessibility issues, its role in rural communication can be more impactful.

Tag: mobile communication

Role of Television in Rural Development Communication

Technology and Market Demand Drive India’s Media Boom

AI Courses

Quick Link

Academic Course