Match the following: (List I- Author) (List II- Country) (a) C S pierce (i) Switzerland (b) Ferdinand de Saussuse (ii) France (c) Roland Barthes (iii) Great Britain (d) Stuart Hall (iv) The United States of America Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (iv) (i) (ii) (iii) (C) (ii) (iii) (iv) […]
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Media texts have (A) Material benefit (B) Borders (C) Representations (D) Obtrusive strategies Correct Ans: (C) Explanation: Media texts (Option C) primarily have representations. These representations are how media portray various aspects of the world, from people and cultures to events and ideologies. Through media, we interpret and construct meanings about society, often based on
Name the author of the book, ‘Rise of Network Society’ from the following: (A) Rupert Murdoch (B) Steve Jobs (C) Manuel Castells (D) Bill Gates Correct Ans: (C) Explanation: The book “Rise of Network Society” was written by Manuel Castells (Option C). Castells, a prominent sociologist and communication theorist, explores the transformative impact of communication
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The structuralist movement of folklore was founded by: (A) William Thomas (B) Vishnu Sharma (C) H.K. Ranganath (D) Vladimir Propp Correct Ans: (D) Explanation:Vladimir Propp established the structuralist movement of folklore through his detailed analysis of Russian fairy tales. In his seminal work Morphology of the Folktale (1928), he dissected stories to uncover consistent narrative
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Who used the concept of ‘rear-view mirrorism’ in communication? (A) Sean McBride (B) C. P. Snow (C) Naomi Klein (D) Marshall McLuhan Correct Ans: (D) Explanation:Marshall McLuhan, the renowned communication theorist, introduced the idea of rear-view mirrorism to describe how societies often understand new media by comparing them to old ones. According to McLuhan, we
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The Freudian concept of ‘The desire to see the unseeable’, is one of the leading arguments behind the nature of the pleasure of the media text. It is called: (A) Minia (B) Scophophillia (C) Hydrofobia (D) Hyper-reality Correct Ans: (B) Explanation:Scopophilia, a Freudian concept, explains the audience’s deep psychological attraction to visual media. It represents
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Identify the chronological order of the following publications: (A) Four Arguments Against Television, Public Opinion, Passing of the Traditional Society, Professional Journalist. (B) Professional Journalist, Passing of the Traditional Society, Four Arguments Against Television, Public Opinion. (C) Passing of the Traditional Society, Public Opinion, Professional Journalist, Four Arguments Against Television. (D) Public Opinion, Passing of
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Identify the correct chronological order of the following communication models: (A) HUB, Schramm’s, Shannon and Weaver, Westley and MC Lean (B) Schramm’s, Shannon and Weaver, HUB, Westley and MC Lean (C) Westley and MC Lean, Schramm, Shannon and Weaver, HUB (D) Shannon and Weaver, Schramm’s, Westley and MC Lean, HUB Correct Ans: (D) Explanation:Understanding the
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