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media planning

The key element of ‘minimax’ programming philosophy is

Leave a Comment / June 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The key element of ‘minimax’ programming philosophy of electronic media is (A) relentless search for audience (B) relentless search for programmes (C) relentless search for funding (D) relentless search for multiple partnerships Correct Ans: (A) In electronic media, minimax programming plays a crucial role in shaping content strategies. At its core, this programming philosophy focuses […]

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CPM is associated with advertising in

Leave a Comment / Advertising and Marketing Communication, June 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

CPM is associated with advertising in(A) Broadcast media(B) Print media(C) Visual media(D) New media Correct Ans: (B) CPM, which stands for Cost Per Mille, plays a significant role in print media advertising. It refers to the cost an advertiser pays to reach one thousand readers or impressions with their advertisement. This metric helps advertisers evaluate

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Number of agate lines of advertising printed in a specific period is

Leave a Comment / Advertising and Marketing Communication, Dec 2013 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The number of agate lines of advertising printed in a specific period is known as (A) Linage (B) Kerning (C) Label head (D) Jim dash Correct Ans: (A) Explanation: Linage refers to the total number of agate lines used for advertising in newspapers or magazines within a specific period. Advertisers and publishers measure linage to

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When advertising agency offers several specialized services, it is

Leave a Comment / Advertising and Marketing Communication, June 2013 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

When an advertising agency offers several specialized services, it is called (A) Bunch (B) Umbrella (C) Boutique (D) Bouquet Correct Ans: (D) Explanation: An advertising agency that provides multiple specialized services is called a bouquet agency. Since it offers a variety of services such as media planning, branding, digital marketing, and creative development, it helps

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The largest advertising agency of the world is

Leave a Comment / Advertising and Marketing Communication, Dec 2012 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The largest advertising agency of the world is (A) J. Walter Thompson (B) Saatehi and Saatehi (C) David Ogilvy Inc. (D) MacConn-Erikson Worldwide Correct Ans: (D) Explanation: McCann-Erickson Worldwide holds the title of the largest advertising agency in the world. This agency, part of McCann Worldgroup, has built a reputation for creating iconic global advertising

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The concept of co-variation contains the notion of 

Leave a Comment / Dec 2010 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

The concept of co-variation contains the notion of  (A) visualisation  (B) division  (C) prediction  (D) enunciation Correct Ans: (C) Explanation: Co-variation refers to the relationship between two variables and how they change together. It plays a significant role in understanding patterns and drawing insights. The central idea behind co-variation is prediction. When two variables co-vary,

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Which of the following are fundamental to media planning? 

Leave a Comment / Advertising and Marketing Communication, Dec 2009 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Which of the following are fundamental to media planning?   i. Compliance ii. Reach   iii. Cost iv. Power   v. Frequency  (A) i, ii, and iv only  (B) ii, iii and iv only  (C) ii, iii and v only  (D) iii, iv and v only Correct Ans: (C) Explanation: Media planning is crucial for ensuring that advertisements

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