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media organizations

In the market model of media management, the audience is

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

In the market model of media management, the audience is considered as made up of (A) Representatives (B) Investors (C) Controllers (D) Consumers Correct Ans: (D) Explanation: In the market model of media management, media organizations consider the audience as consumers rather than active participants. This model operates on profit-driven principles, where media companies produce […]

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Media Logic and Content Standardization in Mass Communication

Leave a Comment / June 2013 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Read the following passage and answer question. Media organizations apply a form of cultural standardization during the processing of media raw material. It is suggested that media are constrained by their definitions and associated expectations as to what they are good for in general and what sort of content they can best offer and in

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Professionalism and Ethical Challenges in Media Organizations

Leave a Comment / Dec 2009 (II), MCQ (Question-Answer), Media Law & Ethics, UGC-NET (Paper II) /

Assertion (A): Professionalism is not very strongly developed within the media organizations and employees have relatively little autonomy in relation to management and owners.  Reason (R): Codes of ethics invariably address some harm or offence caused to an individual or group and cannot usually exert strong pressure on powerful media.  (A) Both (A) and (R)

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In mass media space selling means:  

Leave a Comment / Advertising and Marketing Communication, Dec 2006 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

In mass media space selling means:   (A) Allocation of space to different departments of the media organisation in its office  (B) Buying and selling space for the building of a media organisation  (C) Selling time units for radio and TV and print space in print media  (D) Marketing parking lots for satellites in the space

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