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media influence

Possible harmful effects of mediated communication always lead to

Leave a Comment / Dec 2013 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The possible harmful effects of mediated communication always lead to (A) Production glut (B) Ad attention (C) Economic concerns (D) Moral panics  Correct Ans: (D) Explanation: Mediated communication plays a vital role in shaping public opinion, but it also has the potential to trigger moral panics. A moral panic arises when media exaggerates or sensationalizes […]

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Socially and culturally less powerful people are _ by mass media.

Leave a Comment / Dec 2013 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Socially and culturally less powerful people are _________ by mass media. (A) Supplemented (B) Counselled (C) Derecognised (D) Stereotyped  Correct Ans: (D) Explanation: Mass media plays a crucial role in shaping public perceptions. However, it often reinforces existing power structures by portraying socially and culturally less powerful people in a stereotypical manner. Stereotyping means attributing

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The Power of Media in Communication and Influence

Leave a Comment / Dec 2013 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Read the following passage and answer Questions Communication is essential to human life and what we call media is essential to communication. The tongue was the first medium of communication, along with hands for making gestures. The first great communicators, who also happened to be one of first great political and cultural leaders, were orators,

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In terms of public awareness, news has the status of

Leave a Comment / Dec 2013 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

In terms of public awareness, news has the status of (A) Dominant discourse (B) Conflict value (C) Unintended exchange (D) Limited judgement Correct Ans: (A) Explanation News plays a crucial role in shaping public awareness, functioning as a dominant discourse in society. It provides information, influences perspectives, and sets the agenda for public discussions and

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Cutlip, Bernays, Ivy Lee are associated with

Leave a Comment / Dec 2013 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Cutlip, Bernays, Ivy Lee are associated with (A) Radio and T.V. Journalism (B) Public Relations and Corporate Communication (C) Film production and new media (D) Print Journalism Correct Ans: (B) Explanation: Cutlip, Bernays, and Ivy Lee significantly shaped the field of public relations and corporate communication. Their contributions laid the foundation for modern PR strategies,

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Developmental media Philosophy exports

Leave a Comment / Dec 2013 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Developmental media Philosophy exports (A) Domestic media content (B) Intellectual property of a country (C) De-Westernized views (D) Public per capita Correct Ans: (A) Explanation: Developmental media philosophy emphasizes the role of media in national development. It focuses on using media as a tool to support economic, social, and cultural progress within a country. One

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Generally, referential readings are

Leave a Comment / Dec 2013 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Generally, referential readings are (A) Normal (B) Researched (C) Emotional (D) Prohibitive  Correct Ans: (C) Explanation: Referential readings primarily engage with emotions, influencing how audiences interpret messages. Unlike analytical or critical readings, these interpretations focus on personal experiences, memories, and feelings rather than objective analysis. People often connect with media content based on their emotions,

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