Match List – I and List – II: List I (Newspaper) List II (Country of Publication) (a) The Daily Express 1. Malaysia/ Singapore (b) Bild 2. Canada (c) The International Herald Tribune 3. Great Britain (d) The Straits Times 4. Germany Codes: (a) (b) (c) (d) (A) 3 4 2 1 (B) 4 1 3 […]
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Use of language in mediated communication imposes a grid on Correct Ans: (C) Explanation: Language plays a crucial role in mediated communication, influencing how people perceive and interpret the world. It imposes a grid on reality, meaning it structures, filters, and sometimes even distorts how individuals understand events, people, and cultures. Mass media, including news,
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Match List – I with List – II: List – I (Theorist) List – II (Theory) (a) Rosengren 1. Helical patterns (b) Elizabeth Neumann 2. Development media (c) F. Dance 3. Centripetal and centrifugal messages (d) Y.V. Lakshmana Rao 4. Spiral of Silence Codes: (a) (b) (c) (d) (A) 1 2 3 4 (B) 2
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Identify the correct chronological sequence of the books on communication. (A) People’s Choice, Effects of Television, Brass Check, Public Opinion (B) Public Opinion, People’s Choice, Brass Check, Effects of Television (C) Effects of Television, People’s Choice, Brass Check, Public Opinion (D) Brass Check, Public Opinion, People’s Choice, Effects of Television Correct Ans: (D) Explanation: Over
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In newspaper parlance, sacred cow means (A) Highlighting an inane issue (B) Using many adjectives (C) A favourable treatment to a story (D) Management’s favour to an employee Correct Ans: (C) Explanation: In journalism, a sacred cow refers to a news story that receives favorable treatment, often avoiding criticism or negative framing. Editors or reporters
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A social psychologist, Albert Bandura, researched upon the imitation effect of (A) Television violence (B) Radio drama (C) Internet comedy (D) Fantasy films Correct Ans: (A) Explanation: Albert Bandura, a social psychologist, conducted extensive research on the imitation effect of television violence. His famous Bobo Doll Experiment demonstrated how children learn aggressive behaviors by observing
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When media is connected with reality that type of framing becomes (A) Analytical (B) Critical (C) Referential (D) Mythological Correct Ans: (C) Explanation: Media framing plays a crucial role in shaping how audiences perceive events and issues. When media connects directly with reality, it uses referential framing. This type of framing presents information in a
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The media audiences are capable of (A) Passive notion (B) Negative acceptance (C) Inadvertence (D) Critical distance Correct Ans: (D) Explanation: Media audiences are not mere recipients of information; they actively interpret, analyze, and critique media messages. This ability is known as critical distance, which allows individuals to assess content rather than blindly accepting it.
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