Pavlov and Skinner popularised the stream of(A) Behavioural research(B) Diagnostic research(C) Clinical research(D) Analytical research Correct Ans: (A)
Tag: media influence
Two-step flow of communication argues that
Two-step flow of communication argues that(A) People are not isolates(B) People live without communication(C) People-mass media nexus(D) People
The concept of stereotypes was advocated in mass media by
The concept of stereotypes was advocated in mass media by(A) Michael Foucolt(B) Walter Lippman(C) William Raymonds(D) Robert Herman
Level C problem in Shannon and Weaver model deals with
Level C problem in Shannon and Weaver model deals with(A) Source(B) Message(C) Channel(D) Receiver Correct Ans: (A) Explanation:
In mass communication, messages are
In mass communication, messages are(A) Permanent(B) Personal(C) Interchangeable(D) Fleeting Correct Ans: (D) Explanation: Messages in mass communication are
Rhetoric’ as the basis of better communication was emphasised by
Rhetoric’ as the basis of better communication was emphasised by(A) Berlo(B) Wilbur Schramm(C) Newcomb(D) Aristotle Correct Ans: (D)
For Roland Barthes, myth is a system of
For Roland Barthes, myth is a system of(A) Contrasts(B) Morality(C) Precepts(D) Communication Correct Ans: (D) Explanation: Roland Barthes
Key Media Concepts and Their Descriptions
Match List – I and List – II: List I (Concept) List II (Description) (a) Alternative Media 1.