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UGC-NET Course

media analysis

The concept of two orders of signification was formulated by: 

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The concept of two orders of signification was formulated by:  Correct Ans: (C) Explanation:Roland Barthes introduced the idea of two orders of signification, which became central in semiotics and media theory. He built on Ferdinand de Saussure’s work by analyzing how media messages create meaning on different levels. The first order, called denotation, refers to […]

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The Role of Critical Research in Communication Studies

Leave a Comment / Dec 2014 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

Assertion (A): Critical research guides a communication scholar to question the system and take steps to change the system. Reason (R): Critical school was born to find out the shortcomings of positivism. Correct Ans: (B) Explanation: Critical research is vital in the field of communication studies. It pushes scholars to question existing systems, structures, and

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One of the objectives of semiotics in television is to identity

Leave a Comment / June 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

One of the objectives of semiotics in television is to identity and deconstruct(A) National identity(B) Reality(C) Mythic structures(D) Hype building Correct Ans: (C) Explanation: Semiotics in television aims to identify and deconstruct mythic structures by analyzing the symbols, signs, and narratives embedded in media content. It helps viewers understand how television constructs meaning and influences

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Semiology uses a microscopic view of texts to _________ them.

Leave a Comment / Dec 2013 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Semiology uses a microscopic view of texts to _________ them. (A) Construct (B) Deconstruct (C) Expand (D) Shorten Correct Ans: (B) Explanation: Semiology, also known as semiotics, is the study of signs, symbols, and their meanings within texts. It does not simply construct meanings; rather, it deconstructs them to uncover deeper layers of interpretation. Unlike

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Interaction with media contents and critically analyzing them is

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (II), UGC-NET (Paper II) /

Interaction with media contents and critically analyzing them is known as (A) Media convergence (B) Media literacy (C) Media analysis (D) Media critique Correct Ans: (B) Explanation: Media literacy refers to the ability to interact with media content while critically analyzing its messages. It enables individuals to evaluate information, identify biases, and make informed decisions.

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The Likert scale is used to find out _______ of items selected

Leave a Comment / June 2012 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

The Likert scale is used to find out _______ of items selected (A) The argumentative structure (B) The meaning (C) The objectives (D) The discriminative power Correct Ans: (D) Explanation: Researchers actively use the Likert scale to measure the discriminative power of selected items. This scale plays a crucial role in identifying differences in opinions,

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A universal generalisation is the main feature of explanation.

Leave a Comment / Communication, June 2012 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

A universal generalisation is the main feature of explanation. (A) Purposive (B) Accidental (C) Inductive (D) Deductive Correct Ans: (D) Explanation: Deductive reasoning relies on universal generalization to explain concepts. It starts with a general principle and applies it to specific cases. This method ensures conclusions remain logical and structured. Researchers use deductive reasoning to

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Semiology Microscopic Approach to Text Analysis

Leave a Comment / Communication, Dec 2007 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Unlike mass communication, semiology prefers a microscopic approach. Reason (R): In semiology, the emphasis is on deconstruction of texts with surgical precision. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation (C) (A) is true, but (R) is false (D) (A)

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