John Fiske considers speech as a (A) non-contiguous code (B) social code (C) unreal code (D) disabling code Correct Ans: (B) Explanation:John Fiske, a renowned media theorist, firmly identifies speech as a social code. He explains that codes, including speech, shape how people create, transmit, and interpret meaning in social contexts. Speech, in particular, reflects […]
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Assertion (A): If opinion polls are obscene, exit polls are vulgar, especifically in the Indian context. Reason (R): Indian media have their own limitations to conduct opinion and exit polls. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is the correct explanation of (A) (C) (A) is
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Assertion (A): The measurement of variables, both social and psychological, in media research, is a tough proposition. Reason (R): Because most properties and objects in social science disciplines are abstract. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is the correct explanation of (A) (C) (A) is
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In media research, conclusions from induction are (A) illogical (B) tentative (C) eternal (D) non-operative Correct Ans: (B) Explanation: In media research, when researchers use inductive reasoning, they begin with specific observations and move toward broader generalizations or theories. Unlike deduction, which starts with a theory and tests it through data, induction works from the
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A system of ideas, assumptions and beliefs in communication is known as ___. (A) Genre (B) Ideology (C) Code (D) Convention Correct Ans: (B) Explanation: In communication, ideology refers to a structured system of ideas, assumptions, and beliefs that guide how people create, understand, and interpret messages. These beliefs are often taken for granted and
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According to semiologists, myths, artworks and subcultures are considered as________. (A) co-alitions (B) non-variables (C) languages (D) non-cultural forms Correct Ans: (C) Explanation: Semiologists—experts who study signs and symbols—view myths, artworks, and subcultures as languages because all of them communicate meaning beyond words. They treat these cultural elements as systems filled with signs, codes, and
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Media texts are considered as ________ (A) Confabulatory (B) Paradoxical (C) Stable (D) Unconfined Correct Ans: (D) Explanation: Media texts are best described as unconfined because they are not locked into one fixed meaning or form. Instead, they stay flexible, changing with time, context, and audience. Unlike legal documents or scientific reports, media texts allow
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Media texts have (A) Material benefit (B) Borders (C) Representations (D) Obtrusive strategies Correct Ans: (C) Explanation: Media texts (Option C) primarily have representations. These representations are how media portray various aspects of the world, from people and cultures to events and ideologies. Through media, we interpret and construct meanings about society, often based on
