In newspaper design, weight means: Correct Ans: (C) Explanation:In newspaper design, weight does not refer to how heavy something is physically. Instead, it points to optical weight—how visually strong or dominant an element appears on the page. Designers use this concept to lead the reader’s eye and establish a clear reading path. Optical weight depends […]
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Presentation of a POP advertisement is known as (A) layout (B) dummy (C) thumbnail (D) display stand Correct Ans: (D) Explanation: The presentation of a Point of Purchase (POP) advertisement is referred to as a display stand. These stands serve as eye-catching promotional tools strategically placed in retail spaces to grab consumer attention. Marketers use
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The Gestalt theory in advertising signifies (A) straight forwardness (B) totality (C) openness (D) compactness Correct Ans: (B) Explanation: Gestalt theory in advertising highlights the importance of totality in visual and message design. Instead of focusing on individual elements, advertisers apply Gestalt principles to create cohesive and meaningful brand experiences. This theory suggests that viewers
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In letterpress printing, line length and column widths are measured in terms of: (A) Inches (B) Ems (C) Centimeters (D) Characters Correct Ans: (B) Explanation:- In letterpress printing, printers measure line length and column widths using Ems. This unit, based on the width of the letter “M” in a particular typeface, ensures precision in layout
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