Identify the one who is not considered as one of the founders of the discipline of Communication. (A) Harold Lasswell (B) Kurt Lewin (C) Everett Rogers (D) Karl Hoveland Correct Ans: (D) Explanation: Karl Hoveland is not recognized as one of the founders of the communication discipline. While he made valuable contributions to psychology and […]
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The first person to use the term ‘gate keeper’ in communication was: (A) Kurt Lewin (B) C. D Mac Dougale (C) Ralph Webb (D) J. E. Walsh Correct Ans: (A) Explanation:The term ‘gatekeeper’ in communication was first introduced by Kurt Lewin. Lewin, a social psychologist, used the concept of gatekeeping to describe how information flows
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From Cognitive Dissonance to the Spiral of Silence, this guide covers the essential theories and models that define the field of communication. Perfect for students and enthusiasts alike.
COMMUNICATION THEORIES: A JOURNEY THROUGH TIME Read More »
