The medium that has the widest reach in India is: (A) Print (B) Radio (C) Television (D) Internet Correct Ans: (B) Explanation: Radio holds the widest reach in India, surpassing other media like print, television, and the internet. Its accessibility, affordability, and ability to reach remote areas make it a dominant communication tool. One of […]
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Search for the correct sequence on the following media appeared on the global scene (A) Radio – Newspaper – TV – Internet (B) Newspaper – Radio – TV – Internet (C) Newspaper – Radio – Internet – TV (D) Radio – TV – Newspaper – Internet Correct Ans: (B) Explanation: The evolution of global media
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Skype, the software application which allows users to make free voice and video calls and chats over the internet has been acquired by (A) Yahoo (B) Microsoft (C) Google (D) Apple Correct Ans: (B) Explanation: Microsoft acquired Skype, the popular software application for voice and video calls, to strengthen its communication tools and expand its
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The concept of monochromic behaviour is related to (A) advertising (B) public relations (C) television (D) internet Correct Ans: (A) Explanation: Monochromic behavior refers to a structured and time-oriented approach where individuals focus on one task at a time. In advertising, this concept plays a crucial role in shaping consumer engagement and media consumption patterns.
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Verify the compatibility of the statements to each other: (i) Retreat by Government has made new communications cartels possible. (ii) New technology has contributed to the media freedom. (iii) The Indian Press is heavily subsidised and hence, cannot criticise the Governments. (A) (i) only (B) (ii) only (C) (i) and (ii) only (D) (i), (ii)
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Global electronic media are collectively described as: (A) mediascape (B) media monopoly (C) media culture (D) media iceberg Correct Ans: (A) Explanation:Scholars describe global electronic media collectively as mediascape. Arjun Appadurai introduced this term in his framework for understanding global cultural flows. He used it to explain how electronic media shape perceptions and influence
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Match the list I (terms) with list II (media): List I (terms) List II (media) (a) Icons (i) Television (b) NLE (ii) Newspapers (c) Blogs (iii) Computer (d) Banner (iv) Internet Codes: (a) (b) (c) (d) (A) (iii) (i) (iv) (ii) (B) (i) (iv) (ii) (iii) (C) (i) (iii) (iv) (ii) (D) (ii) (iv) (i)
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Assertion (A): In the near future newspapers will disappear. Reason (R): The rate of growth of television and Internet is very high. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A) (C) (A) is true, but (R) is false (D) (A)
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