Global electronic media are collectively described as:
(A) mediascape
(B) media monopoly
(C) media culture
(D) media iceberg
Correct Ans: (A)
Explanation:
Scholars describe global electronic media collectively as mediascape. Arjun Appadurai introduced this term in his framework for understanding global cultural flows. He used it to explain how electronic media shape perceptions and influence cultural exchanges worldwide.
Mediascape refers to the global distribution of media technologies and content. It includes television, radio, film, social media, and the internet. These platforms allow people from different cultures to share ideas, stories, and experiences. For example, international news networks like BBC and CNN connect audiences across countries.
This concept emphasizes how media transcends geographical boundaries. It shows how global media impacts cultural identities, political ideologies, and social behaviors. At the same time, it highlights the diversity and complexity of media landscapes in different regions.
Mediascape reflects the growing interconnectedness of societies through electronic communication. It plays a crucial role in shaping global culture, creating shared narratives, and influencing public opinion.
