Match List – I (Concepts) with List – II (Authors Associated with). List I (Concepts) List II (Authors Associated with) (a) Ideology (i) Claude Levi Strauss (b) Hegemony (ii) Gayatri Chakraborty Spivak (c) Subaltern- Studies (iii) Louis Althussar (d) Structuralism (iv) Antonio Gramci Codes: (a) (b) (c) (d) (A) (ii) (i) (iv) (iii) […]
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Identify the correct combination of Mass communication theories: (A) Hellical – Cultivation – Uses and Gratification – Agenda setting (B) Mathematical – Gate keeping – Propaganda – Hegemony (C) Post modernism – Westley and Maclean – Cultivation – Knowledge Gap (D) Cultivation – Uses and Gratification – Agenda setting – Cognitive Dissonance Correct Ans: (A)
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Identify the association that is correct: (A) Daniel Lerner – Cultivation (B) Wilbur Schramm – Diffusion of Innovation (C) Elihu Katz – Grammatolozy (D) Antonio Gramci – Hegemony Correct Ans: (D) Explanation: Antonio Gramsci developed the concept of hegemony, which explains how ruling classes maintain power by shaping cultural norms and ideologies. Instead of using
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