Feedback is considered as (A) conviction (B) motor action (C) description cycle (D) multilaterality Correct Ans: (D) Explanation: Feedback in communication is best understood as multilaterality, emphasizing the multi-directional flow of information. Unlike one-way communication, where a sender delivers a message without expecting a response, feedback introduces an essential loop. This loop allows the sender […]
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Assertion (A): Copy testing is a message building methodology that is used when an advertisement is conceived or it is in its initial stages of development prior to ad. making. Reason (R): The tests are designed to solicit responses to the main message of ad. as well as the format in which that message is
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Match the List I (Model) with List II (Authors): List I (Model) List II (Authors) (a) Circular (i) Elizabeth Neuman (b) Helical (ii) Riley and Riley (c) Ritual (iii) Frank Dance (d) Spiral of Silence (iv) Wilbur Schramm Codes: (a) (b) (c) (d) (A) (iii) (ii) (i) (iv) (B) (iv) (iii) (ii) (i) (C) (i)
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The first Indian newspaper to have a readers’ editor is: (A) The Times of India (B) The Hindu (C) The Hindustan Times (D) The Pioneer Correct Ans: (A) Explanation: The Times of India was the first Indian newspaper to appoint a reader editor. This step aimed to improve transparency, accountability, and engagement with readers. The
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The number of essentials in the communicative process of George Gerbner is: (A) Four (B) Six (C) Eight (D) Ten Correct Ans: (C) Explanation: – George Gerbner identified eight essentials in the communicative process, highlighting the complexity of communication. He outlined these components as the source, message, channel, receiver, feedback, noise, context, and effect. Each
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