PR-mix is a blend of (A) population mix (B) promotion mix (C) propaganda mix (D) external media mix Correct Ans: (B) Explanation: PR-Mix refers to a blend of promotional strategies used in public relations to effectively communicate with target audiences. It integrates various tools like media relations, events, sponsorships, and digital marketing to shape public […]
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Assertion (A): Greater the attention media pay to issues, events, or personages, the greater is the importance given by the audience to them. Reason (R): Media can only influence what the people are to think about, not the direction of opinion on issues. (A) Both (A) and (R) are true (B) Both (A) and (R)
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The outside world depicted by the media are consequences of: (A) antecedent conditions (B) classical conditions (C) precedent conditions (D) controlled conditions Correct Ans: (D) Explanation: The outside world portrayed by the media is a product of controlled conditions. Media content often involves deliberate framing and selection of events, emphasizing specific narratives while excluding others.
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Assertion (A): Mass media create hazy pictures of events in the head, and prompt expectations. Reason (R): In one way or the other, mass media act as agents of consonance. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true,
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The four basic effects that media produce in sequence are: (A) Amplification, retrieval, displacement, conversion. (B) Conversion, retrieval, amplification, displacement. (C) Amplification, retrieval, displacement, conversion. (D) Amplification, displacement, retrieval, conversion. Correct Ans: (A) Explanation:Media produces four basic effects in a sequential process: amplification, retrieval, displacement, and conversion. This sequence highlights how media evolves and impacts
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