The four basic effects that media produce in sequence are:  

The four basic effects that media produce in sequence are:  

(A) Amplification, retrieval, displacement, conversion. 

(B) Conversion, retrieval, amplification, displacement. 

(C) Amplification, retrieval, displacement, conversion. 

(D) Amplification, displacement, retrieval, conversion.

Correct Ans: (A)

Explanation:
Media produces four basic effects in a sequential process: amplification, retrieval, displacement, and conversion. This sequence highlights how media evolves and impacts society at different stages.

  1. Amplification: To begin with, media amplifies certain messages, ideas, or events, thus increasing their visibility and influence. This stage emphasizes the power of media to magnify its impact on audiences.
  2. Retrieval: Subsequently, media retrieves or brings back certain forms, content, or styles from earlier communication methods. This effect demonstrates how media draws on historical patterns and cultural memory.
  3. Displacement: Next, media displaces older technologies or methods by providing more efficient alternatives. Consequently, this stage reflects how newer media innovations make traditional systems less relevant.
  4. Conversion: Finally, media leads to a complete conversion by transforming cultural practices, beliefs, and communication habits. Over time, this shift alters the way societies function and interact.

Thus, the correct answer is (A): Amplification, retrieval, displacement, conversion. Each stage builds on the previous one to explain the dynamic effects of media on communication and society.

Nivisha Kapoor- Author
Nivisha Kapoor

support@jmcstudyhub.com

Leave a Reply

Your email address will not be published. Required fields are marked *

About JMC Study Hub

JMC Study Hub is India’s first largest and dedicated learning platform of Journalism and Mass Communication. 

Email : support@jmcstudyhub.com

Latest Post
Interview

Subscribe to Our Newsletter

Quick Revision
FOLLOW US ON FACEBOOK
error: Content is protected !!

UGC-NET Course June 2025

Basic

UGC-NET Exam Course (Paper II)
3399 Validity Till Exam
  • All Units Study Material
  • 40+ Mock Test
  • Weekly Online Exam
  • Performance Score Card
  • Quick Revision Materials

Standard

UGC-NET Exam Course (Paper II)
4499 Validity Till Exam
  • All benefits of Basic
  • Recorded Class (Syllabus Topics)
  • Doubt Class
  • Year-wise PYQ Mock Test
  • 24x7 Support
Popular

Advance

UGC-NET Exam Course (Paper II)
5599 Validity Till Exam
  • All benfits of Basic and Standard
  • Live Classes
  • Old + New Recorded Class
  • Unit-wise + Miscellaneous Mock
  • Weekly Assignment + Extra Class
Recommended

Basic Test Series

UGC-NET (Mass Communication)
1099 4 Months Validity
  • (10) Year-wise PYQ Mock Test
  • (10) Unit-wise PYQ Mock Test
  • (10) Miscellaneous Mock Test
  • (20) DMCQ Mock Test
  • Question's Explanation
  • Weekly Online Exam
  • Performance Score Card
  • Check Your Rank
  • Identify Weak Areas
  • Time-wise Analysis
  • Subject-wise Analysis

Standard Test Series

UGC-NET (Mass Communication)
2000 5 Months Validity
  • (20) Year-wise PYQ Mock Test
  • (20) Unit-wise PYQ Mock Test
  • (15) Miscellaneous Mock Test
  • (30) DMCQ Mock Test
  • Question's Explanation
  • Weekly Online Exam
  • Performance Score Card
  • Check Your Rank
  • Identify Weak Areas
  • Time-wise Analysis
  • Subject-wise Analysis
Popular

Advance Test Series

UGC-NET Mass Communication
2500 6 Months Validity
  • (45) Year-wise PYQ Mock Test
  • (50) Unit-wise PYQ Mock Test
  • (20) Miscellaneous Mock Test
  • (45) DMCQ Mock Test
  • Question's Explanation
  • Weekly Online Exam
  • Performance Score Card
  • Check Your Rank
  • Identify Weak Areas
  • Time-wise Analysis
  • Subject-wise Analysis
Recommended

Want to crack UGC-NET Exam?

Courses out for June 2025 Exam.

Hurry up now.

Want to crack UGC-NET Exam?

Courses out for June 2025 Exam.

Hurry up now.

Open chat
Ned help ?
Hello, welcome to “JMC Study Hub”. How can we assist you?