Assertion (A): In the near future newspapers will disappear. Reason (R): The rate of growth of television and Internet is very high. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A) (C) (A) is true, but (R) is false (D) (A) […]
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Convergent media buying is related to: (A) Television (B) Internet (C) Radio (D) Outdoor Correct Ans: (B) Explanation: Convergent media buying relates to the Internet. It involves purchasing advertising spaces across multiple digital platforms, ensuring integration and alignment of marketing efforts. Businesses use this strategy to connect with audiences who interact with various types of
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According to the British Institute of Public Relations, the fourth stage in any public relations campaign is of: (A) media selection (B) exploration (C) evaluation (D) Publication Correct Ans: (A) Explanation: The fourth stage in any Public Relations campaign, according to the British Institute of Public Relations, is media selection. This stage involves identifying the
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