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The key feature of media performance is

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

The key feature of media performance is (A) Mobilization (B) sensationalization (C) Personalization (D) Urbanization Correct Ans: (D) Explanation: The key feature of media performance is urbanization. As cities grow, media consumption patterns change significantly. Urban centers become hubs for information, communication, and media innovation. With more people living in cities, media organizations must adapt […]

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Communication has a _____ value.

Leave a Comment / MCQ (Question-Answer), Sept 2013 (II), Theories and Models, UGC-NET (Paper II) /

Communication has a _____ value. (A) positive (B) Negative (C) neutral (D) Power Correct Ans: (D) Explanation: Communication is a fundamental process that influences every aspect of life. It serves as a tool for expressing thoughts, emotions, and ideas. More importantly, communication holds power as it shapes perceptions, builds relationships, and drives change. The power

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Broadcasting is a/an ________ activity.

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Television, UGC-NET (Paper III) /

Broadcasting is a/an ________ activity. (A) Institutional (B) Non-political (C) Dependent (D) Individual Correct Ans: (A) Explanation: Broadcasting functions as an institutional activity because structured organizations control content production and distribution. Since television, radio, and digital platforms require systematic management, institutions play a key role in regulating, financing, and producing media content. Media institutions, such

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Manuel castells used the term

Leave a Comment / June 2013 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Manuel castells used the term (A) Creative society (B) Pre-modern society (C) Industrial society (D) Network society Correct Ans: (D) Explanation: Manuel Castells, a renowned sociologist, coined the term “network society” to describe a society where digital communication and information networks shape social, economic, and political life. He introduced this concept in his book The

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Credibility of Interpersonal vs. Mediated Communication

Leave a Comment / Dec 2012 (II), Development Communication, MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Inter-personal communication has more credibility than mediated communication in extension. Reason (R): Farmers do not have access to media and media contents are highly deceptive in nature. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A)

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The Impact of Post-Modernism on Visual – Textual Communication

Leave a Comment / Dec 2012 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Assertion (A): The post-modernist approach has affected both visual and textual communication in recent times. Reason (R): Because the architecture of media contents is technology driven. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but

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