Diffusion of innovation

Match the following- Series 6- Authors-Concept/terms (Mass Communication)

Keywords- Daniel Lerner, Robert McNamara, Ryan and Gross, EM Rogers. It is already solved questions and this match the following question is related with authors and their idea which were asked in previous paper of UGC-NET exams (Journalism and Mass Communication). It contains authors like ‘Daniel Lerner, Robert McNamara, Ryan and Gross, EM Rogers‘ and […]

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Models and Theories of Mass Communication- Quick revision notes

Important Models and Theories of Mass Communication

All the important models and theories are listed below in chronological order and very useful for NET-JRF preparation. SL No Theories Given by 1. Magic Bullet Theory Lasswell (1938) 2. Lasswell Model Lasswell (1948) 3. Shannon and Weaver Model Shannon and Weaver (1949) 4. Modernisation Theory Daniel Learner (1950) 5. ABX Model Theodore M Newcomb

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