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Diffusion of innovation

Diffusion of Innovation Theory recognises non-adopters of innovations

Leave a Comment / Dec 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The Diffusion of Innovation Theory recognises non-adopters of innovations as (A) majority (B) minority (C) late adopters (D) laggards Correct Ans: (D) Explanation: The Diffusion of Innovation Theory, developed by Everett Rogers, explains how new ideas and technologies spread through society over time. It divides adopters into five categories: innovators, early adopters, early majority, late […]

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Timeline of Key Mass Communication Theories

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Write the correct sequence of the following theories:  (A) Diffusion of Innovation, uses and gratification, agenda – setting, cultivation (B) Agenda – setting, cultivation, diffusion of Innovation, uses and gratification (C) Cultivation, diffusion of innovation, uses and gratification, agenda – setting (D) Uses and gratification, cultivation, agenda – setting, diffusion of Innovation Correct Ans: (A)

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Matching Communication Concepts/Models with Their Authors

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Match the following:   (List I- Concept/Model)          (List II- Author/S) (a) Diffusion of innovation (i) Daniel Lerner (b) Change agent (ii) Robert McNamara (c) Modernising variables (iii) Ryan and Gross (d) Integrated rural development (iv) E.M. Rogers Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (i) (iii) (iv) (i) (C) (i) (ii) (iii)

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E.M. Rogers, in his theoretical advocacy of diffusion of innovation

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

E.M. Rogers, in his theoretical advocacy of diffusion of innovation, introduced the concept of (A) Developmental symbolism (B) Technocracy (C) cosmopoliteness (D) Social interactionism Correct Ans: (C) Explanation: E.M. Rogers introduced the concept of cosmopoliteness in his diffusion of innovation theory. He emphasized that individuals with a broad perspective and global outlook are more likely

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Matching Communication Theories with Their Theorists

Leave a Comment / Dec 2012 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Match the List-I with List-II: List I- (Theory) List II- (Theorists) (a) Balance Theory 1. Two step flow of Information (b) Congruity Theory 2. Charles Osgood (c) Elihu Katz 3. Diffusion of Innovation (d) Everett Rogers 4. Fritz Heider Codes: (a) (b) (c) (d) (A) 1 3 2 4 (B) 2 4 3 1 (C)

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Sequence of the following developmental models chronologically:

Leave a Comment / Development Communication, June 2012 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Identify the sequence of the following developmental models chronologically: (A) Diffusion of innovation, dependency, multiplicity, modernization (B) Modernization, diffusion of innovation, dependency, multiplicity (C) Multiplicity, modernization, diffusion of innovation, dependency (D) Dependency, multiplicity, diffusion of innovation, modernization Correct Ans: (B) Explanation: Understanding the chronological sequence of developmental models is essential for grasping their evolution. Each

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Antonio Gramsci and the Concept of Hegemony

Leave a Comment / June 2009 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Identify the association that is correct:  (A) Daniel Lerner – Cultivation (B) Wilbur Schramm – Diffusion of Innovation (C) Elihu Katz – Grammatolozy (D) Antonio Gramci – Hegemony Correct Ans: (D) Explanation: Antonio Gramsci developed the concept of hegemony, which explains how ruling classes maintain power by shaping cultural norms and ideologies. Instead of using

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The book “Diffusion of Innovation” presents the concept of innovation and argues:

Leave a Comment / Dec 2022 (II), Thinkers, Authors & their books, UGC-NET (Paper II) /

Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn’t have to be! We know that aspirants sometimes find it hard to understand the concepts, so we’re here to help. In this blog post, explanations of the questions will give a better understanding.

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