Diffusion of innovation Archives

E.M. Rogers, in his theoretical advocacy of diffusion of innovation

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) / Nivisha Kapoor

E.M. Rogers, in his theoretical advocacy of diffusion of innovation, introduced the concept of (A) Developmental symbolism (B) Technocracy (C) cosmopoliteness (D) Social interactionism Correct Ans: (C) Explanation: E.M. Rogers introduced the concept of cosmopoliteness in his diffusion of innovation theory. He emphasized that individuals with a broad perspective and global outlook are more likely […]

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Matching Communication Theories with Their Theorists

Leave a Comment / Dec 2012 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) / Nivisha Kapoor

Match the List-I with List-II: List I- (Theory) List II- (Theorists) (a) Balance Theory 1. Two step flow of Information (b) Congruity Theory 2. Charles Osgood (c) Elihu Katz 3. Diffusion of Innovation (d) Everett Rogers 4. Fritz Heider Codes: (a) (b) (c) (d) (A) 1 3 2 4 (B) 2 4 3 1 (C)

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Sequence of the following developmental models chronologically:

Leave a Comment / Development Communication, June 2012 (II), MCQ (Question-Answer), UGC-NET (Paper II) / Nivisha Kapoor

Identify the sequence of the following developmental models chronologically: (A) Diffusion of innovation, dependency, multiplicity, modernization (B) Modernization, diffusion of innovation, dependency, multiplicity (C) Multiplicity, modernization, diffusion of innovation, dependency (D) Dependency, multiplicity, diffusion of innovation, modernization Correct Ans: (B) Explanation: Understanding the chronological sequence of developmental models is essential for grasping their evolution. Each

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Antonio Gramsci and the Concept of Hegemony

Leave a Comment / June 2009 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) / Nivisha Kapoor

Identify the association that is correct: (A) Daniel Lerner – Cultivation (B) Wilbur Schramm – Diffusion of Innovation (C) Elihu Katz – Grammatolozy (D) Antonio Gramci – Hegemony Correct Ans: (D) Explanation: Antonio Gramsci developed the concept of hegemony, which explains how ruling classes maintain power by shaping cultural norms and ideologies. Instead of using

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The book “Diffusion of Innovation” presents the concept of innovation and argues:

Leave a Comment / Dec 2022 (II), Thinkers, Authors & their books, UGC-NET (Paper II) / Dr. Pragya Gupta

Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn’t have to be! We know that aspirants sometimes find it hard to understand the concepts, so we’re here to help. In this blog post, explanations of the questions will give a better understanding.

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KEY THEORIES IN JOURNALISM AND MASS COMMUNICATION

Leave a Comment / Theories and Models / Nivisha Kapoor

Understanding key theories in journalism and mass communication is essential for analyzing how information influences society. Scholars like Daniel Lerner and EM Rogers have provided frameworks that explain how media and innovation drive societal change.

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Understanding Communication Theories: A Comprehensive Guide

COMMUNICATION THEORIES: A JOURNEY THROUGH TIME

Leave a Comment / Quick Revision, Theories and Models / Nivisha Kapoor

From Cognitive Dissonance to the Spiral of Silence, this guide covers the essential theories and models that define the field of communication. Perfect for students and enthusiasts alike.

COMMUNICATION THEORIES: A JOURNEY THROUGH TIME Read More »

Diffusion of innovation

Matching Communication Theories with Their Theorists

Sequence of the following developmental models chronologically:

Antonio Gramsci and the Concept of Hegemony

The book “Diffusion of Innovation” presents the concept of innovation and argues:

KEY THEORIES IN JOURNALISM AND MASS COMMUNICATION

COMMUNICATION THEORIES: A JOURNEY THROUGH TIME

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