Assertion (A): Developmental communication needs a complete overhaul to meet the changing economic environs of the developing world Reason (R): The corporatisation of media management and the domination of electronic media, particularly television, has prompted a re-think in this direction (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but […]
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The multiplicity model of developmental communication was advocated by (A) Jan Servaes (B) Lucien Pye (C) Shirley White (D) Bella Mody Correct Ans: (A) Explanation: Jan Servaes advocated the multiplicity model of developmental communication. He emphasized that no single approach works for all societies. Instead, communication should be participatory, culture-sensitive, and tailored to local needs.
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The communication theory of developmental communication emphasized (A) Top-down communication (B) Mechanistic communication (C) Epistemological approach (D) Extensive demonstrations Correct Ans: (C) Explanation: The communication theory of developmental communication highlights the epistemological approach. This concept focuses on knowledge creation and dissemination as a key factor in social development. Unlike top-down communication, which follows a rigid
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The concept of positivism is found in: (A) transnational communication (B) developmental communication (C) intercultural communication (D) organisational communication Correct Ans: (C) Explanation:The concept of positivism is found in intercultural communication. Positivism emphasizes the use of scientific methods to study and understand reality. In intercultural communication, researchers apply this approach to study cultural differences objectively
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