Narrowcasting has a (A) Mass audience (B) Massive audience (C) Specific audience (D) Non-geographical audience Correct Ans: (C)
Tag: Demographics
The circulation of the newspapers and periodicals are calculated
The circulation of the newspapers and periodicals are calculated by the A.B.C on the basis of (A) National
Set of characteristics that make a brand unique in the market place:
A set of characteristics that make a brand unique in the market place: (A) Segmentation (B) Imaging (C)
Demographics refer to the examination of the characteristics
Demographics refer to the examination of the characteristics of the audience such as: (A) Attitudes (B) Opinions (C)