Narrowcasting has a (A) Mass audience (B) Massive audience (C) Specific audience (D) Non-geographical audience Correct Ans: (C) Explanation: Narrowcasting focuses on delivering content to a specific audience rather than broadcasting to the general public. Unlike mass communication, which aims to reach a broad audience, narrowcasting targets select groups based on their interests, demographics, or […]
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The circulation of the newspapers and periodicals are calculated by the A.B.C on the basis of (A) National Readership Survey (B) Survey Conducted by Newspaper Management (C) Spot Study Conducted by the A.B.C. Staff (D) Study conducted by Information and Broadcasting Ministry Correct Ans: (A) Explanation: The Audit Bureau of Circulations (A.B.C.) uses the National
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A set of characteristics that make a brand unique in the market place: (A) Segmentation (B) Imaging (C) Brand equity (D) Stereotyping Correct Ans: (A) Explanation: Segmentation is crucial in marketing. It helps companies divide the market into smaller, manageable groups based on various factors like demographics, location, and consumer behavior. By segmenting the market,
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Demographics refer to the examination of the characteristics of the audience such as: (A) Attitudes (B) Opinions (C) Social and economic (D) Feelings Correct Ans: (C) Explanation: Demographics refer to the study of the social and economic characteristics of a population. It primarily includes factors like age, gender, income, education, occupation, and geographical location. By
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