Tag: DAVID BERLO

1. Who developed the SMCR model of communication? Marshall McLuhan Harold D Lasswell Frank E X Dance David Berlo Correct Answer: (D) David Berlo Explanation: In 1960, David Berlo postulated Berlo's Sender-Message-Channel-Receiver (SMCR) model of communication from Shannon Weaver's Model of Communication (1949). He described factors affecting the individual components in the communication making the communication more efficient. 2. Name the news agency that was closely associated with India even before the independence. AFP Associated Press UPI Reuters Correct Answer: (D) Reuters Explanation: Reuters is an international news organization owned by Thomson Reuters.The agency was established in London in 1851 by the German-born Paul Reuter. Reuters news agency that was closely associated with India even before the independence. 3. Name the pioneer who started an Indian news agency in the country. K C Roy Paul Julius Reuter Bidhu Bhushan Sengupta Rajaram Mohan Roy Correct Answer: (A) K C Roy Explanation: An Indian Journalist K.C Roy set up the first Indian News Agency called Press Information Bureau (PNB) in 1919. S. Sadanand established a nationalistic news agency called Free Press of India (FPI) in 1930 that could not run more than a year. In 1933, the UPI came out from FPI and proved to be a great success. Until independence, Reuters and UPI were the main sources of news. 4. Name the news agency associated with S Sadanand. Associated Press of India Orient Press of India United Press of India Free Press of India Correct Answer: (D) Free Press of India Explanation: Free Press of India was an Indian nationalist-supporting news agency founded in the 1920s by Swaminathan Sadanand, during the period of the British Raj. 5. TASS- Itar is a news agency of UK US Germany Russia Correct Answer: (D) Russia Explanation: Since 1904 TASS has been Russia's leading news agency. TASS- Itar is “Information Telegraph Agency of Russia–Telegraph Agency of the Soviet Union”. 6. Aspect ratio is… Shape of frame Relationship of width to height Proportion of frame All of these Correct Answer: (C) Proportion of frame Explanation- The aspect ratio of an image describes the proportional relationship between its width and its height. It is commonly expressed as two numbers separated by a colon, as in 16:9. 7. Decibel is…. Measurement of graphics Unit of loudness Feedback None of these Correct Answer: (B) Unit of loudness Explanation- The decibel (abbreviated dB) is the unit used to measure the intensity of a sound. 8. Sounds or interviews recorded on location are called…… Diffusion of Innovation Zoom Actuality Aston Correct Answer: (C) Actuality Explanation- Actuality:- In radio, the sound of something specifically audio material recorded out of the studio on location, either voices or other sounds such as ambient noise. Sometimes called a sound bite. In television sometimes called sync. 9. Catchline of a broadcast story is called…… Supers Cool edit pro Over to Shoulder Slug Correct Answer: (D) Slug Explanation- Slug lines direct our attention to what’s important within a scene. They add punch, and can be used to heighten the pacing. Camera angles written as slug lines, such as “REVERSE SHOT,” are usually superfluous. 10. When one source is faded up and the other is faded out, this is called… Zoom Pre-fade Post-fade Cross-fade Correct Answer: (D) Cross-fade Explanation: In digital audio production, a crossfade is editing that makes a smooth transition between two audio files.

Tag: DAVID BERLO

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