The source – message – channel – receiver model of communication was devised by (A) Shannon and Weaver (B) David Berlo (C) Wilbur Schramm (D) Westley and McLean Correct Ans: (B) Explanation: David Berlo devised the Source-Message-Channel-Receiver (SMCR) model of communication. This model, introduced in 1960, is widely recognized for simplifying and clarifying the process […]
The SMCR model of communication was devised by Read More »
Lasswell’s model of communication was further improved by: (A) Wilbur Schramm (B) Elihu Katz (C) Braddock (D) David Berlo Correct Ans: (C) Explanation: Braddock improved Lasswell’s model of communication by refining the original framework. Lasswell’s model, which included “Who says What in Which Channel to Whom with What Effect,” laid the foundation for understanding communication.
Lasswell’s model of communication was further improved by: Read More »
1. Who developed the SMCR model of communication? Correct Answer: (D) David Berlo Explanation: In 1960, David Berlo postulated Berlo’s Sender-Message-Channel-Receiver (SMCR) model of communication from Shannon Weaver’s Model of Communication (1949). He described factors affecting the individual components in the communication making the communication more efficient. 2. Name the news agency that was closely
Day 10- Daily Mass Communication Quiz (DMCQ) Read More »
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