Journalism and Mass Communication Objective Questions (DMCQ)
Q 1. Who developed the SMCR model of communication?
(A) Marshall McLuhan
(B) Harold D Lasswell
(C) Frank E X Dance
(D) David Berlo
Correct Answer: (D) David Berlo
Explanation: In 1960, David Berlo postulated Berlo’s Sender-Message-Channel-Receiver (SMCR) model of communication from Shannon Weaver’s Model of Communication (1949). He described factors affecting the individual components in the communication making the communication more efficient.
Q 2. Name the news agency that was closely associated with India even before the independence.
(B) Associated Press
Correct Answer: (D) Reuters
Explanation: Reuters is an international news organization owned by Thomson Reuters.The agency was established in London in 1851 by the German-born Paul Reuter. Reuters news agency that was closely associated with India even before the independence.
Q 3. Name the pioneer who started an Indian news agency in the country.
(A) K C Roy
(B) Paul Julius Reuter
(C) Bidhu Bhushan Sengupta
(D) Rajaram Mohan Roy
Correct Answer: (A) K C Roy
Explanation: An Indian Journalist K.C Roy set up the first Indian News Agency called Press Information Bureau (PNB) in 1919. S. Sadanand established a nationalistic news agency called Free Press of India (FPI) in 1930 that could not run more than a year. In 1933, the UPI came out from FPI and proved to be a great success. Until independence, Reuters and UPI were the main sources of news.
Q 4. Name the news agency associated with S Sadanand.
(A) Associated Press of India
(B) Orient Press of India
(C) United Press of India
(D) Free Press of India
Correct Answer: (D) Free Press of India
Explanation: Free Press of India was an Indian nationalist-supporting news agency founded in the 1920s by Swaminathan Sadanand, during the period of the British Raj.
Q 5. TASS- Itar is a news agency of
Correct Answer: (D) Russia
Explanation: Since 1904 TASS has been Russia’s leading news agency. TASS- Itar is “Information Telegraph Agency of Russia–Telegraph Agency of the Soviet Union”.
Q 6. Aspect ratio is…
(A) Shape of frame
(B) Relationship of width to height
(C) Proportion of frame
(D) All of these
Correct Answer: (C) Proportion of frame
Explanation: The aspect ratio of an image describes the proportional relationship between its width and its height. It is commonly expressed as two numbers separated by a colon, as in 16:9..
Q 7. Decibel is….
(A) Measurement of graphics
(B) Unit of loudness
(D) None of these
Correct Answer: (B) Unit of loudness
Explanation: The decibel (abbreviated dB) is the unit used to measure the intensity of a sound.
Q 8. Sounds or interviews recorded on location are called……
(A) Diffusion of Innovation
Correct Answer: (C) Actuality
Explanation- In radio, the sound of something specifically audio material recorded out of the studio on location, either voices or other sounds such as ambient noise. Sometimes called a sound bite. In television sometimes called sync.
Q 9. Catchline of a broadcast story is called……
(B) Cool edit pro
(C) Over to Shoulder
Correct Answer: (D) Slug
Explanation: Slug lines direct our attention to what’s important within a scene. They add punch, and can be used to heighten the pacing. Camera angles written as slug lines, such as “REVERSE SHOT,” are usually superfluous.
Q 10. When one source is faded up and the other is faded out, this is called…
Correct Answer: (D) Cross-fade
Explanation: In digital audio production, a crossfade is editing that makes a smooth transition between two audio files.