DMCQ

1. Who developed the SMCR model of communication? Correct Answer: (D) David Berlo Explanation: In 1960, David Berlo postulated Berlo’s Sender-Message-Channel-Receiver (SMCR) model of communication from Shannon Weaver’s Model of Communication (1949). He described factors affecting the individual components in the communication making the communication more efficient. 2. Name the news agency that was closely […]