Match List – I (concepts) with List – II (explanations). List I (Concepts) List II (Explanations) (a) Media Research (i) Primary data (b) Marketing (ii) Study of Customers as a segment (c) Data of the RNT (iii) A kind of material data (d) Market Research (iv) Study of broadcast audience Codes: (a) (b) (c) (d) […]
Key Concepts in Media and Market Research Read More »
Assertion (A): Advertising messages tell us what the advertiser wants to say to the customers. Reason (R): The ad agency wants to convey the messages to its clients. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true
Understanding Advertising Messages and Their Purpose Read More »
Assertion (A): Public relations is an essential function of management. Reason (R): Public relations helps to raise the motivational levels of the employees. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is false (D)
Importance of Public Relations in Management Read More »
