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UGC-NET Course

Communication

Discourse analysis considers all human communication as a

Leave a Comment / June 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Discourse analysis considers all human communication as a (A) Content (B) Starting point (C) Narrative (D) Contemplation Correct Ans: (C) Explanation: Discourse analysis considers all human communication as a narrative. It focuses on how language creates meaning in different contexts. Moreover, it goes beyond just words, examining tone, structure, and symbols. Therefore, researchers analyze texts, […]

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The creative function of communication is important in

Leave a Comment / Indian Polity, June 2012 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The creative function of communication is important in (A) Encoding (B) Feedback (C) Rituals (D) Propaganda Correct Ans: (D) The creative function of communication plays a vital role in propaganda. It helps in shaping messages that persuade, influence, and mobilize people toward a specific belief or action. Through symbols, storytelling, visuals, and emotional appeal, propaganda

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In communication, redundancy has

Leave a Comment / Communication, June 2012 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

In communication, redundancy has (A) Highest predictability (B) Lowest predictability (C) Balanced predictability (D) Imperfect predictability Correct Ans: (A) Explanation: Redundancy in communication refers to the repetition of information to ensure message clarity. It helps reduce misunderstandings by making messages more predictable. Among the given options, redundancy has the highest predictability because repeated elements reinforce

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Central to the uses and gratifications approach would be

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Central to the uses and gratifications approach in communication would be (A) Messages (B) Channels (C) Audiences (D) Encoders  Correct Ans: (C) Explanation: The uses and gratifications approach places audiences at the center of media consumption. This theory, developed by Elihu Katz, Jay G. Blumler, and Michael Gurevitch, explains why people actively choose media based

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The functional analysis approach in communication is related to

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The functional analysis approach in communication is related to (A) Personal influence approach (B) Mass culture approach (C) Persuasive technology approach (D) Social systems approach Correct Ans: (D) Explanation: The functional analysis approach in communication is closely linked to the social systems approach. This perspective examines how communication and media function within society to maintain

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The middle range theory of communication was advocated by

Leave a Comment / June 2012 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The middle range theory of communication was advocated by (A) John Fiske (B) Robert Merton (C) Karl Marx (D) M. S. Archer Correct Ans: (B) Explanation: Robert Merton advocated the Middle Range Theory in communication. This theory connects broad theoretical concepts with practical applications. It serves as a bridge between grand theories, which are too

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Who is not considered as founders of discipline of Communication. 

Leave a Comment / Dec 2011 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Identify the one who is not considered as one of the founders of the discipline of Communication.  (A) Harold Lasswell   (B) Kurt Lewin  (C) Everett Rogers   (D) Karl Hoveland  Correct Ans: (D) Explanation: Karl Hoveland is not recognized as one of the founders of the communication discipline. While he made valuable contributions to psychology and

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Which of the following is not a traditional media?

Leave a Comment / Dec 2011 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Which of the following is not a traditional media? a. Wall painting  b. Community singing  c. Traveller’s tales   d. Posters   (A) a, d  (B) a, c   (C) a, b, d  (D) a, c, d  Correct Ans: (C) Explanation: Traditional media refers to long-standing methods of communication and storytelling, deeply rooted in culture and history. These

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