Assertion (A): Television can be the best effective media of communication for rural development. Reason (R): As it provides the visual content too. (A) Both (A) and (R) are incorrect. (B) (A) is correct, (R) is incorrect. (C) (A) is incorrect, (R) is correct. (D) (A) is correct but there can be many other reasons […]
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Feedback is considered as (A) conviction (B) motor action (C) description cycle (D) multilaterality Correct Ans: (D) Explanation: Feedback in communication is best understood as multilaterality, emphasizing the multi-directional flow of information. Unlike one-way communication, where a sender delivers a message without expecting a response, feedback introduces an essential loop. This loop allows the sender
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In communication, the concept of entropy is identified with (A) randomness (B) orderliness (C) frankness (D) directness Correct Ans: (A) Explanation: The concept of entropy in communication is closely tied to the idea of randomness. In communication theory, entropy refers to the level of unpredictability or uncertainty within a message or system. When a message
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Ritual is a form of communication which has a structured sequence of (A) iconisation (B) symbolic acts (C) mutuality (D) dissipation Correct Ans: (C) Explanation: A ritual is a structured form of communication that follows a set pattern and carries symbolic meaning. It involves mutuality, where participants engage in shared experiences, reinforcing social bonds and
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Assertion (A): India is an information society. Reason (R): An information society is that in which the percentage contribution to GDP and the percentage of population working is services sector is greater. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A)
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Assertion (A): Newcomb’s model implies that any communication system may be characterized by a balance of forces. And any change in any part of the system will lead to strain towards balance and symmetry. Reason (R): Because imbalance or lack of symmetry is psychologically uncomfortable and generates internal pressure to restore balance. (A) Both (A)
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Denotative meaning is the common dictionary meaning whereas connotative meaning refers to: (A) Concealed meaning (B) Adverse meaning (C) Emotional meaning (D) Semantic Correct Ans: (D) Explanation: Denotative and connotative meanings are crucial concepts in understanding language and communication. Denotative meaning refers to the literal, direct definition of a word, which is generally found in
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The process of controlling the flow of information is: (A) Media event (B) Media strategy (C) Frequenting (D) Gatekeeping Correct Ans: (D) Explanation: Gatekeeping is the process by which individuals or organizations control the flow of information. It involves decisions made at various levels of communication, often by media professionals, who decide which information is
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