Assertion (A): Convergence of technologies has reduced the digital divide. Reason (R): Technologies are value loaded. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is false (D) (A) is false but (R) is true […]
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Assertion (A): The two-step flow theory of communication has been proved wrong. Reason (R): In a developing society information has to cross not one but many barriers. (A) Both (A) and (R) are true (B) Both (A) and and (R) are true but (R) is not the correct explanation (C) (A) is true, but (R)
The two-step flow theory of communication has been proved wrong. Read More »
Consider the following statements: Assertion (A): Communication is the basic survival need of human beings. Reason (R): Communication builds relationships. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation (C) (A) is true, but (R) is false (D) (A) is false, but (R)
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In communication, dispersal and fragmentation of society is considered a (A) side effect (B) centrifugal effect (C) centripetal effect (D) direct effect Correct Ans: (B) Explanation: In communication, we consider the dispersal and fragmentation of society as a centrifugal effect. Centrifugal forces push things away from a central point. Applied to communication, these forces describe
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Advertising education is organised by CAM (Communication, Advertising and Marketing) in: (A) Germany (B) France (C) The United states (D) The United kingdom Correct Ans: (D) Explanation: CAM (Communication, Advertising, and Marketing) organizes advertising education programs in the United Kingdom. These programs focus on equipping individuals with the necessary skills in advertising, communication, and marketing
Advertising education is organised by CAM in: Read More »
In the analysis of communication language, words and sentences are known as: (A) paradigms (B) syntagms (C) metaphors (D) conventions Correct Ans: (B) Explanation: In the analysis of communication language, words and sentences are known as syntagms. A syntagm refers to a sequence or combination of elements (such as words or phrases) that form a
In the analysis of communication language, words and sentences are: Read More »
‘Black Box’ effect theory is related to: (A) Advertising (B) Public Relations (C) Communication (D) Printing Technology Correct Ans: (C) Explanation: – The ‘Black Box’ effect theory relates to Communication because it focuses on how individuals process and respond to messages. This theory emphasizes the input-output model, where communicators send messages (input), but the internal
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In theoretical assessment, communication is equated with: (A) Language (B) Invention (C) Diffusion (D) Culture Correct Ans: (A) Explanation: – In theoretical assessment, scholars equate communication with language because language serves as the primary tool for expressing thoughts, sharing ideas, and transmitting information. Researchers view language as the foundation of communication, enabling individuals to encode
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