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communication theory

In social science research, the concept of Verstehen was by

Leave a Comment / Dec 2015 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

In social science research, the concept of Verstehen was promoted by (A) James Carey (B) James Curran (C) Max Weber (D) Leslie Fielden Correct Ans: (C) Explanation: In social science research, Max Weber introduced the concept of Verstehen, which means “understanding” in German. This idea emphasizes empathetic and interpretive understanding of human actions, especially from […]

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Who defined development communication for the first time in 1970s

Leave a Comment / Dec 2015 (III), Development Communication, MCQ (Question-Answer), UGC-NET (Paper III) /

Identify the person who defined development communication for the first time in 1970s (A) Christina Ogan (B) Rosemary Righter (C) Nora C Quebral (D) William Hachten Correct Ans: (C) Explanation: In the 1970s, Nora C. Quebral became the first scholar to formally define development communication, which completely shifted the way communication scholars and practitioners understood

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Diffusion of Innovation Theory recognises non-adopters of innovations

Leave a Comment / Dec 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The Diffusion of Innovation Theory recognises non-adopters of innovations as (A) majority (B) minority (C) late adopters (D) laggards Correct Ans: (D) Explanation: The Diffusion of Innovation Theory, developed by Everett Rogers, explains how new ideas and technologies spread through society over time. It divides adopters into five categories: innovators, early adopters, early majority, late

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A television programme becomes a text when it activates   

Leave a Comment / Dec 2015 (III), MCQ (Question-Answer), Television, UGC-NET (Paper III) /

A television programme becomes a text when it activates    (A) profit motivates (B) meanings (C) producers (D) channels Correct Ans: (B) Explanation: In media studies, a television programme becomes a text when it does more than just entertain or inform—it activates meanings that viewers can interpret. This transformation happens the moment content starts carrying cultural,

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A system of ideas, assumptions and beliefs in communication is

Leave a Comment / Dec 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

A system of ideas, assumptions and beliefs in communication is known as ___. (A) Genre (B) Ideology (C) Code (D) Convention Correct Ans: (B) Explanation: In communication, ideology refers to a structured system of ideas, assumptions, and beliefs that guide how people create, understand, and interpret messages. These beliefs are often taken for granted and

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 Who says media do not influence audience in any meaningful manner.

Leave a Comment / Dec 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

 _________ says that media do not influence the audience in any meaningful manner. (A) Revivalism (B) New revivalism (C) Orientalism (D) New revisionism Correct Ans: (D) Explanation: New revisionism claims that media does not influence the audience in any meaningful way. This theory pushes back against earlier ideas that portrayed media as a powerful force

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When us believe that others are affected by media than ourselves

Leave a Comment / Dec 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

When most of us believe that other people are much more likely to be affected by media than ourselves, it is called (A) First person effect (B) Second person effect (C) Third person effect (D) Impersonal effect Correct Ans: (C) Explanation: The third person effect refers to a psychological bias where individuals believe media messages

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The first research effort on war propaganda was conducted by

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

The first research effort on war propaganda was conducted by (A) Daniel Lerner (B) Elihu Katz (C) Carl Hovland (D) Walter Lippmann Correct Ans: (C) Explanation: The first research effort on war propaganda was conducted by Carl Hovland (Option C). Hovland, a prominent psychologist, is best known for his pioneering studies on the impact of

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