Public Opinion means………….. Correct Ans: (A) Explanation:The correct answer is the viewpoint shared by the general population. It represents the collective thinking or attitude of individuals within a society regarding current events, leadership, cultural issues, and more. This shared mindset is not created overnight—it evolves over time, influenced by experiences, conversations, education, and media exposure. […]
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Match List – I with List – II: List – I (Critic) List –II (Theoretical Area) (a) Robert Merton 1. Social Conflict (b) Herbert Spencer 2. Symbolic Interactionism (c) C. H. Cooley 3. Structural Functionalism (d) Ralph Dahrendorf 4. Laissez-faire in Evolutionary Perspective Codes: (a) (b) (c) (d) (A) 4 2 3 1 (B) 3
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Assertion (A): Critical research guides a communication scholar to question the system and take steps to change the system. Reason (R): Critical school was born to find out the shortcomings of positivism. Correct Ans: (B) Explanation: Critical research is vital in the field of communication studies. It pushes scholars to question existing systems, structures, and
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While Administrative research investigates the reactions of the readers of a newspaper’s content, the critical research usually investigates: Correct Ans: (D) Explanation:Critical research usually investigates ownership and control in media. While administrative research focuses on how audiences react to content, critical research looks deeper. It questions who creates the content, who funds it, and who
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Manuel Castelles belongs to a school of Correct Ans: (D) Explanation:Manuel Castells belongs to the Critical Theory school. He approaches communication with a focus on power, society, and structure. Unlike other theorists, he digs deep into how networks shape real-world control. He doesn’t just describe changes—he questions who benefits from them. Castells believes media systems
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According to some critics, the most potent tool of media imperialism is(A) Newspaper(B) Radio(C) Magazine(D) Television Correct Ans: (D) According to many media critics, television acts as the most potent tool of media imperialism. They emphasize this point because television, more than any other medium, penetrates homes worldwide, often shaping public opinion, culture, and values.
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Focus group interviews demand the presence of a(A) Moderator(B) Stenographer(C) Commentator(D) Listener Correct Ans: (A) Explanation: Focus group interviews require a skilled moderator to guide the session effectively. This person ensures that the discussion stays on topic and that all participants feel comfortable sharing their views. Because multiple individuals engage in these interviews at once,
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The arbitrary nature of the relationship between the signifier and the signified makes it(A) Polysemic(B) Convenient(C) Prohibitive(D) Purposeless Correct Ans: (A) Explanation: The arbitrary nature of the relationship between the signifier and the signified creates polysemy, meaning that a single sign can have multiple interpretations. In semiotics, a sign consists of two parts: the signifier
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