While Administrative research investigates the reactions of the readers of a newspaper’s content, the critical research usually investigates:
- The size of the paper
- The layout and colour
- The font size
- The ownership and control
Correct Ans: (D)
Explanation:
Critical research usually investigates ownership and control in media. While administrative research focuses on how audiences react to content, critical research looks deeper. It questions who creates the content, who funds it, and who benefits from it.
This type of research challenges power structures. It studies how media ownership affects what gets published or broadcast. For example, if a few corporations own most newspapers, they may influence the topics covered. They might also shape public opinion by limiting opposing voices.
Critical research does more than observe. It asks why certain stories dominate and why others stay hidden. It connects media content with social, political, and economic forces. As a result, it reveals how media can maintain or challenge systems of power.
Moreover, critical research helps us understand media bias. When ownership is concentrated, the content often reflects the owners’ interests. This can affect democracy by narrowing the range of public debate. Therefore, critical research aims to uncover such hidden influences.
Unlike administrative research, which tends to accept the media system as it is, critical research pushes for change. It encourages more transparency, diversity, and fairness in media practices.
In short, critical research focuses on the ownership and control of media. It goes beyond audience reactions to ask deeper, structural questions. This approach helps society reflect on how media power operates.
