Placing a unit of analysis into a content category is called (A) Decoding (B) Coding (C) Messaging (D) Texting Correct Ans: (B) Explanation:Mass media researchers use coding when they place a unit of analysis into a specific content category. This step plays a central role in content analysis, which is a key research method in […]
 Placing a unit of analysis into a content category is called Read More »
A systematically-qualitative data set is amenable to analysis. (A) non-progressive (B) entropical (C) grounded theory (D) contrived Correct Ans: (C) Explanation:Researchers analyze systematically-qualitative data sets using grounded theory in mass media research. Grounded theory helps them develop new theories directly from the data, without relying on existing frameworks. In this approach, researchers gather data first
A systematically-qualitative data set is amenable to analysis. Read More »
The constant comparative analysis is involved in approach. (A) the agenda – setting (B) personal effects (C) positivist (D) grounded theory Correct Ans: (D) Explanation: In media research, constant comparative analysis forms the heart of the grounded theory approach. This technique involves comparing each piece of data with others to identify patterns, categories, and relationships.
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Match List – I with List – II: List – I List – II (a) Age 1. Survey (b) Co-variation 2. Independent variable (c) Coding 3. Causation (d) Schedule 4. Content analysis Codes: (a) (b) (c) (d) (A) 2 3 4 1 (B) 1 2 3 4 (C) 3 4 1 2 (D) 4 2
Key Research Concepts: Age, Co-Variation, Coding, and Schedule Read More »
Journalism that depends upon computer-assisted analysis of existing information is known as (A) Database journalism (B) Offline journalism (C) CAA journalism (D) Technical journalism Correct Ans: (A) Explanation: Database journalism refers to the practice of using computer-assisted tools to analyze and interpret large volumes of data for news reporting. It enables journalists to uncover patterns,
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Identify the correct sequence of research in content analysis: (A) Data analysis – subject categories – unit of analysis – coding (B) Unit of analysis – subject categories – coding – data analysis (C) Unit of analysis – subject categories – data analysis – coding (D) Unit of analysis – data analysis – coding –
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Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn’t have to be! We know that aspirants sometimes find it hard to understand the concepts, so we’re here to help. In this blog post, explanations of the questions will give a better understanding.
The placing of a unit analysis into a particular category is known as Read More »
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