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audience engagement

The number of readers who can recall of seeing advertisement is

Leave a Comment / Advertising and Marketing Communication, June 2014 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The number of readers who can recall of seeing advertisement is referred to as Correct Ans: (C) Explanation: In advertising research, measuring how well an advertisement captures audience attention is crucial. The term noting score refers to the number of readers who recall seeing an advertisement, regardless of whether they remember the details. This metric […]

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The media audiences are capable of

Leave a Comment / Dec 2013 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The media audiences are capable of (A) Passive notion (B) Negative acceptance (C) Inadvertence (D) Critical distance  Correct Ans: (D) Explanation: Media audiences are not mere recipients of information; they actively interpret, analyze, and critique media messages. This ability is known as critical distance, which allows individuals to assess content rather than blindly accepting it.

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Key Sales Steps Every PR Professional Must Know

Leave a Comment / Dec 2013 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

 Identify the correct sequence of sales steps a PR person should know. (A) Creation of confidence, Interest, attention, selling the product (B) Selling the product, attention, interest, creation of confidence (C) Attention, selling the product, interest, creation of confidence (D) Attention, Interest, creation of confidence, selling the product Correct Ans: (D) Explanation: PR professionals must

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Live Television and radio that need the presence of audience are

Leave a Comment / Dec 2013 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Live Television and radio that need the presence of audience are identified as (A) Transmission media (B) Signal media (C) Asynchronous media (D) Synchronous media Correct Ans: (D) Explanation: Live television and radio fall under the category of synchronous media because they require real-time audience participation. Unlike recorded content, these broadcasts happen instantly, demanding viewers

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The addressability of mass communication is altered by

Leave a Comment / Dec 2013 (II), MCQ (Question-Answer), New Media, UGC-NET (Paper II) /

The addressability of mass communication is altered by (A) The digital media (B) The folk media (C) The personality-oriented media (D) The non-real time media  Correct Ans: (A) Explanation: Digital media significantly transforms the addressability of mass communication by enabling personalized and targeted content delivery. Traditionally, mass communication operated on a one-to-many model, where broadcasters

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Mahalik Committee Role in Strengthening Doordarshan Advertiser

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Which Committee was constituted in 1991 to examine and recommend ways and means to win over advertisers to Doordarshan? (A) Rangnathan Committee (B) Chanda Committee (C) (B)G. Verghese Committee (D) Mahalik Committee Correct Ans: (D) Explanation: In 1991, the Indian government set up the Mahalik Committee to examine and recommend ways to increase advertising revenue

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When products are sold using designs drawn from media products

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

When products are sold using designs drawn from media products, it is called (A) Promotional sales (B) Media promotion (C) Character merchandising (D) Mediated selling Correct Ans: (C) Explanation: Character merchandising refers to selling products that feature designs, images, or themes inspired by media content. This marketing strategy connects consumer goods with popular media franchises,

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The broadcast style of writing demands the use of

Leave a Comment / Journalism, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

The broadcast style of writing demands the use of (A) Golden words (B) Juicy words (C) Nickel Words (D) Iron words Correct Ans: (C) Explanation: Broadcast writing follows a unique style that ensures clarity, engagement, and accessibility. To achieve this, writers use nickel words—simple, concise, and easy-to-understand terms. This approach helps broadcasters deliver messages effectively

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