Television viewing is considered as (A) a business process (B) a negative process (C) an active process (D) a formal process Correct Ans: (C) Explanation:Television viewing is generally considered an active process. Viewers engage with the content, interpret it, and often respond emotionally or intellectually. Unlike passive activities, where people simply absorb information, watching TV […]
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The publicity model of mass communication focuses on (A) negative opinions (B) ideation (C) attention (D) criticism Correct Ans: (C) Explanation:The publicity model of mass communication primarily focuses on gaining attention, rather than informing, persuading, or engaging in ethical communication. This model, rooted in public relations theory, emphasizes message visibility over accuracy or depth. In
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Another communication’ is (A) receiver-centric (B) sender-centric (C) channel-centric (D) technology-centric Correct Ans: (A) Explanation:The term ‘Another Communication’ challenges the traditional sender-centric model of communication. Instead of prioritizing the sender’s intent or the message itself, this model places the receiver at the center of the communication process. It emphasizes how audiences actively interpret, engage with,
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In a market-oriented media environment, audiences are considered as (A) Planners (B) Consumers (C) Deviants (D) Sellers Correct Ans: (B) Explanation: In a market-oriented media environment, audiences are seen as consumers. This view shapes how media organizations plan their content and advertising strategies. Media companies prioritize attracting and retaining consumers by offering content that meets
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A dynamic interaction between reader and message will result in: (A) conflict (B) similarity (C) meaning (D) focus Correct Ans: (C) Explanation:In communication theory, the dynamic interaction between a reader and a message is fundamental to how meaning is created. Unlike the outdated notion that messages carry fixed meanings, modern approaches recognize that communication is
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The presentational media produce of Communication Correct Ans: (A) Explanation: Presentational media play a unique role in communication by creating acts that represent meaning rather than merely transmitting data or causing interference. These acts are intentional performances—such as speeches, plays, visual art, or even public gestures—that communicate specific messages in symbolic or expressive ways. Unlike
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Advertising that “ambushes” the viewer is called Correct Ans: (D) Explanation:Marketers use unconventional advertising to surprise viewers in unexpected ways. This method breaks away from traditional formats like TV commercials or newspaper ads. Instead, it pops up in streets, public restrooms, elevators, or even coffee cups. Because of its surprise element, unconventional advertising grabs attention
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A short form of a TV programme is called as Correct Ans: (D) Explanation:Television networks constantly experiment with new formats to retain viewer attention. One of the most effective tactics is using a pod buster. This term refers to a short-form segment aired during or in between commercial breaks. Its main goal is to prevent
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