Television viewing is considered as (A) a business process (B) a negative process (C) an active process (D)
Tag: audience engagement
The publicity model of mass communication focuses on
The publicity model of mass communication focuses on (A) negative opinions (B) ideation (C) attention (D) criticism Correct
Another communication’ is
Another communication’ is (A) receiver-centric (B) sender-centric (C) channel-centric (D) technology-centric Correct Ans: (A) Explanation:The term ‘Another Communication’
In a market-oriented media environment, audiences are
In a market-oriented media environment, audiences are considered as (A) Planners (B) Consumers (C) Deviants (D) Sellers Correct
A dynamic interaction between reader and message will result in:
A dynamic interaction between reader and message will result in: (A) conflict (B) similarity (C) meaning (D) focus
The presentational media produce of Communication
The presentational media produce of Communication Correct Ans: (A) Explanation: Presentational media play a unique role in communication
Advertising that “ambushes” the viewer is called
Advertising that “ambushes” the viewer is called Correct Ans: (D) Explanation:Marketers use unconventional advertising to surprise viewers in
A short form of a TV programme is called as
A short form of a TV programme is called as Correct Ans: (D) Explanation:Television networks constantly experiment with