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July 2016 (II)
Television viewing is considered as
Television viewing is considered as (A) a business process (B)...
July 2016 (II)
The publicity model of mass communication focuses on
The publicity model of mass communication focuses on (A) negative...
July 2016 (II)
Another communication’ is
Another communication’ is (A) receiver-centric (B) sender-centric (C) channel-centric (D)...
Dec 2015 (II)
In a market-oriented media environment, audiences are
In a market-oriented media environment, audiences are considered as (A)...
Advertising and Marketing Communication
Advertising that “ambushes” the viewer is called
Advertising that “ambushes” the viewer is called Correct Ans: (D)...
Dec 2014 (III)
A short form of a TV programme is called as
A short form of a TV programme is called as...



