When most of us believe that other people are much more likely to be affected by media than ourselves, it is called (A) First person effect (B) Second person effect (C) Third person effect (D) Impersonal effect Correct Ans: (C) Explanation: The third person effect refers to a psychological bias where individuals believe media messages […]
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If qualitative and quantitative techniques are combined to understand a research problem, it is known as Correct Ans: (D) Explanation:Researchers use triangulation when they combine qualitative and quantitative techniques to study a problem. This approach adds depth and accuracy to the research. Instead of relying on just one method, triangulation pulls insights from multiple sources.
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If bipolar attitudes are used in a scale, it is known as Correct Ans: (C) Explanation:The semantic differential is a type of scale that measures bipolar attitudes. It was developed to understand how people feel about a subject by rating it between two opposite adjectives. These could be pairs like happy–sad, strong–weak, or fast–slow. Researchers
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Assertion (A): In media research, the biological and psychological characteristics of respondents change during the course of a study. Reason (R): The respondents may grow older or become tired and their responses change during a long research project. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R)
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Match the List-I with List-II. List – I List – II (a) Golden Mean 1. Print (b) Spin doctoring 2. Advertising (c) Crusade 3. Ethics (d) Psychographics 4. Public Relations Codes: (a) (b) (c) (d) (A) 3 1 2 4 (B) 3 4 1 2 (C) 4 2 3 1 (D) 2 1 4 3
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A single value that represents a typical score in a distribution is known as (A) Limited value (B) Terminal factor (C) Critical value (D) Central tendency Correct Ans: (D) Explanation: Researchers use central tendency to describe a single value that represents a typical score in a dataset. This concept plays a crucial role in media
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