An advertising scheduling pattern that has a period of intensified activity is popularly called (A) experimental schedule (B)
Tag: Advertising strategy
What outlines message strategy decisions behind an advertisement
A document that outlines the message strategy decisions behind an individual advertisement is known as (A) creative concept
Scheduling media that involves purchasing large amount of space
The techniques of scheduling media that involves purchasing a large amount of space is called: (A) Media Concentration
Attitude and Behavior in Advertising Psychology
Assertion (A): An attitude is a learned pre-disposition to react to objects favourably or negatively, in advertising. Reason
Advertising that “ambushes” the viewer is called
Advertising that “ambushes” the viewer is called Correct Ans: (D) Explanation:Marketers use unconventional advertising to surprise viewers in
Admass in an ad campaign is for
Admass in an ad campaign is for Correct Ans: (A) Explanation:Advertisers use the term admass to describe the
Copy platform refers to
Copy platform refers to Correct Ans: (B) Explanation:A copy platform refers to a collaborative effort between the client
Theme advertisements normally contain
Theme advertisements normally contain (A) Discount data (B) Emotional appeal (C) Investment information (D) Colourful slang Correct Ans: