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Advertising strategy

Advertising scheduling pattern that has period of intensified activity

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (III), UGC-NET (Paper III) /

An advertising scheduling pattern that has a period of intensified activity is popularly called (A) experimental schedule (B) flight (C) intensive burst (D) focussed campaign Correct Ans: (B) Explanation: In media planning, a “flight” refers to a scheduling pattern where advertisers intensify advertising efforts for a limited time, followed by periods of no advertising. This […]

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What outlines message strategy decisions behind an advertisement

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (III), UGC-NET (Paper III) /

A document that outlines the message strategy decisions behind an individual advertisement is known as (A) creative concept (B) creative platform (C) creative synopsis (D) creative document Correct Ans: (B) Explanation: In advertising, a creative platform is a foundational document that outlines all the key decisions behind the message strategy for a specific advertisement. It

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Scheduling media that involves purchasing large amount of space

Leave a Comment / Advertising and Marketing Communication, June 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The techniques of scheduling media that involves purchasing a large amount of space is called:  (A) Media Concentration theory (B) Media Dominant theory (C) Media Monitoring theory (D) Media Effects theory Correct Ans: (B) Explanation:Media Dominant Theory refers to a strategic media scheduling approach that involves purchasing large volumes of ad space or airtime. This

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Attitude and Behavior in Advertising Psychology

Leave a Comment / Advertising and Marketing Communication, June 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

 Assertion (A): An attitude is a learned pre-disposition to react to objects favourably or negatively, in advertising.  Reason (R): Normally attitude change has been seen as the precursor to behaviour (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A)

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Advertising that “ambushes” the viewer is called

Leave a Comment / Advertising and Marketing Communication, Dec 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Advertising that “ambushes” the viewer is called Correct Ans: (D) Explanation:Marketers use unconventional advertising to surprise viewers in unexpected ways. This method breaks away from traditional formats like TV commercials or newspaper ads. Instead, it pops up in streets, public restrooms, elevators, or even coffee cups. Because of its surprise element, unconventional advertising grabs attention

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Admass in an ad campaign is for

Leave a Comment / Advertising and Marketing Communication, Dec 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Admass in an ad campaign is for Correct Ans: (A) Explanation:Advertisers use the term admass to describe the specific group of people they aim to influence through a campaign. This group is the target audience—the individuals most likely to respond positively to the message, product, or service. Rather than broadcasting to everyone, ad campaigns focus

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Copy platform refers to

Leave a Comment / Advertising and Marketing Communication, Dec 2014 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Copy platform refers to Correct Ans: (B) Explanation:A copy platform refers to a collaborative effort between the client and the advertising agency. It acts as the foundation for creating strong and consistent advertising messages. Both sides work together to outline the tone, message, and direction of the campaign. At the start of any ad campaign,

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Theme advertisements normally contain

Leave a Comment / Advertising and Marketing Communication, Dec 2013 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Theme advertisements normally contain (A) Discount data (B) Emotional appeal (C) Investment information (D) Colourful slang Correct Ans: (B) Explanation: Theme advertisements primarily use emotional appeal to engage audiences and build strong connections. These ads focus on feelings rather than direct product promotion, making them more impactful. Therefore, brands use emotions like happiness, nostalgia, love,

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