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Advertising strategy

Author of Define Advertising Goals for Measured Advertising Results

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Who is the author of the book, ‘Define Advertising Goals for Measured Advertising Results’? (A) David Ogilvy (B) Green Rosenburg (C) Philip Kotler (D) R.H. Colley  Correct Ans: (D) Explanation: R.H. Colley wrote Define Advertising Goals for Measured Advertising Results (DAGMAR) to introduce a measurable and structured approach to advertising effectiveness. His book completely changed […]

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Placing two versions of an advertisement in the same issue is

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Placing two versions of an advertisement in the same issue of a newspapers or magazine is known as (A) Play back audit (B) Intention scale (C) Post-test (D) split-run test Correct Ans: (D) Explanation: Advertisers actively use the split-run test to compare two versions of an advertisement in the same issue of a newspaper or

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Advertising strategy is a blend of: 

Leave a Comment / Advertising and Marketing Communication, June 2009 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Advertising strategy is a blend of:  (i) Marketing mix (ii) Creative mix (iii) Promotion mix (iv) Population mix (A) (i), (ii) Only (B) (i), (iii), (iv) Only (C) (ii), (iii), (iv) Only (D) (i), (ii), (iii) Only Correct Ans: (A) Explanation: An advertising strategy involves multiple components working together to reach the target audience effectively.

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