Assertion (A): Copy testing is a message building methodology that is used when an advertisement is conceived or
Tag: advertisement
Theatre test is conducted to check the effects of a:
Theatre test is conducted to check the effects of a: (A) Campaign (B) Service (C) Advertisement (D) PR
Impact impression is the degree of consumer reaction to:
Impact impression is the degree of consumer reaction to: (A) a product (B) a service (C) an advertisement
Proofs of a full – colour advertisement printed in one colour at a time
Proofs of a full – colour advertisement printed in one colour at a time are called: (A) monochrome
The television gross rating points are determined by the formula of:
The television gross rating points are determined by the formula of: (A) Cover x Cost (B) Cost x
Response decay is the rate of decline in response to:
Response decay is the rate of decline in response to: (A) an advertisement (B) an editorial (C) a
The other name for a jingle is:
The other name for a jingle is: (A) Ident (B) Back tune (C) Prop up (D) Music clip
Which is not the technique of ‘Post Testing’ of advertisement?
Which is not the technique of ‘Post Testing’ of advertisement? (A) Strategy measures (B) Folder test (C) Area