Assertion (A): Copy testing is a message building methodology that is used when an advertisement is conceived or it is in its initial stages of development prior to ad. making. Reason (R): The tests are designed to solicit responses to the main message of ad. as well as the format in which that message is […]
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Theatre test is conducted to check the effects of a: (A) Campaign (B) Service (C) Advertisement (D) PR Correct Ans: (C) Explanation: A theatre test evaluates the effectiveness of an advertisement. Researchers show advertisements to a live audience in a controlled environment, often resembling a theatre. They aim to measure how well the advertisement communicates
Theatre test is conducted to check the effects of a: Read More »
Impact impression is the degree of consumer reaction to: (A) a product (B) a service (C) an advertisement (D) an in-house offer Correct Ans: (C) Explanation: Impact impression refers to the degree of consumer reaction to an advertisement. It measures how strongly an advertisement influences the audience, reflecting their emotional or cognitive response. When an
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Proofs of a full – colour advertisement printed in one colour at a time are called: (A) monochrome proofs (B) single colour proofs (C) progressive proofs (D) testing proofs Correct Ans: (C) Explanation:Progressive proofs refer to the prints of a full-color advertisement where the printer prints one color at a time. This method allows the
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The television gross rating points are determined by the formula of: (A) Cover x Cost (B) Cost x Frequency (C) Cover x Frequency (D) Frequency x cost Correct Ans: (C) Explanation: Television Gross Rating Points (GRPs) measure the effectiveness of an advertising campaign. The formula to calculate GRPs is Cover x Frequency. By multiplying Cover
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Response decay is the rate of decline in response to: (A) an advertisement (B) an editorial (C) a news story (D) a letter to the editor Correct Ans: (A) Explanation: – Response decay refers to the rate at which a response to an advertisement declines over time. Advertisers track this to understand how long the
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The other name for a jingle is: (A) Ident (B) Back tune (C) Prop up (D) Music clip Correct Ans: (A) Explanation: – The other name for a jingle is Ident. An ident is a short, catchy tune or musical phrase used in advertising to help identify a brand or product. It plays a key
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Which is not the technique of ‘Post Testing’ of advertisement? (A) Strategy measures (B) Folder test (C) Area Test (D) Econometrics Correct Ans: (A) Explanation: – Strategy measures are not a technique of post-testing an advertisement. Post-testing focuses on evaluating the effectiveness of an advertisement after its release, using methods like the folder test, area
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