The ABX model of Newcomb proposes to maintain: Correct Ans: (C) Explanation:The ABX model, proposed by Theodore M. Newcomb in 1953, is a communication model that centers on interpersonal and group relationships. The model involves three elements: The primary objective of this model is to maintain balance or social equilibrium between the communicators. When both […]
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The ‘Limited effects’ model of mass communication was a counter to (A) ABX model (B) Circular model (C) Diffusion model (D) Hypodermic needle model Correct Ans: (D) Explanation: The Limited Effects Model emerged as a response to the Hypodermic Needle Model of mass communication. Early media researchers believed that mass media had a direct and
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Match List-I (Communication Models) with List-II (Authors). List I (Communication Model) List II (Author) (a) Mathematical Model (i) F. Ex. Dance (b) Helical Model (ii) E. Noelle-Neumann (c) ABX Model (iii) Shannon and Weaver (d) Spiral of Silence (iv) T. Newcomb Codes: (a) (b) (c) (d) (A) (iv) (iii) (ii) (i) (B) (iii) (i) (iv)
Communication Models and Their Authors Read More »
Understand the foundational models and theories of mass communication with this detailed guide. Ideal for exam preparation and professional development.
MODELS AND THEORIES OF MASS COMMUNICATION Read More »
From Cognitive Dissonance to the Spiral of Silence, this guide covers the essential theories and models that define the field of communication. Perfect for students and enthusiasts alike.
COMMUNICATION THEORIES: A JOURNEY THROUGH TIME Read More »
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