Structuralism is derived from the works of
(A) Octovia piz
(B) Jurgen Habermes
(C) David Holmes
(D) Ferdinand de Saussure
Correct Ans: (D)
Explanation:
Ferdinand de Saussure introduced structuralism, which later transformed language, communication, and media studies. He emphasized that language operates as a structured system of signs, where each sign includes a signifier (sound or symbol) and a signified (meaning or concept). Since societies determine their connection arbitrarily, their meanings constantly evolve.
Saussure’s ideas heavily influenced semiotics, a field that analyzes how people create and interpret signs. His theories shaped media studies by revealing how language, visuals, and cultural symbols construct meaning in communication. Later, thinkers like Claude Lévi-Strauss and Roland Barthes expanded these ideas, applying them to anthropology and media content.
Structuralism plays a crucial role in mass communication today. Media producers design news reports, advertisements, and films following specific structural patterns to shape audience perception. By identifying these underlying structures, media scholars can expose hidden ideologies, cultural influences, and power dynamics within content.
For example, advertisers use familiar symbols and narratives to create powerful emotional connections with consumers. Similarly, filmmakers follow specific storytelling structures to evoke desired audience reactions. Since these patterns shape how audiences interpret media, structuralist analysis helps researchers uncover deeper meanings.
Saussure’s impact remains strong, as modern scholars continue to explore how signs influence communication, social structures, and cultural identities. His groundbreaking work laid the foundation for analyzing media language, semiotics, and communication systems, making structuralism an essential tool in understanding today’s media landscape.
