The correct sequence of the stages in the developmental idea campaigns is
(A) Distribution, penetration, participation, legitimacy, identification
(B) Identification, legitimacy, participation, penetration, distribution
(C) Identification, participation, penetration, legitimacy, distribution
(D) Participation, penetration, legitimacy, identification, distribution
Correct Ans: (B)
Explanation:
A successful developmental idea campaign follows a structured process to create impact and reach the target audience effectively. These stages help in shaping the campaignโs direction, ensuring proper implementation, and maximizing engagement.
The first stage is identification, where the campaign recognizes the issue or idea that needs to be communicated. This step involves research, analysis, and audience segmentation. Furthermore, without proper identification, a campaign may fail to address the actual needs of the people.
Next comes legitimacy, which builds trust and credibility. At this stage, campaigners ensure that the idea gains acceptance among the public and relevant stakeholders. Additionally, support from authoritative sources, experts, or influencers strengthens the campaignโs legitimacy.
The third stage, participation, encourages people to engage with the idea. Here, awareness activities, interactive sessions, and public involvement play a crucial role. Moreover, participation fosters a sense of ownership among the audience.
After that, penetration takes place, where the campaign spreads its influence across various channels. Effective mass communication, social media, and word-of-mouth help in expanding reach. Consequently, the campaign gains momentum and attracts a larger audience.
Finally, distribution ensures that the campaign message is delivered widely and consistently. At this stage, strategic planning, media partnerships, and content dissemination play a significant role.
In conclusion, these five stagesโidentification, legitimacy, participation, penetration, and distributionโare essential for the success of any developmental idea campaign.
