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Level C problem in Shannon and Weaver model deals with

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Level C problem in Shannon and Weaver model deals with(A) Source(B) Message(C) Channel(D) Receiver Correct Ans: (A) Explanation: The Shannon and Weaver model divides communication problems into three levels. Each level addresses different aspects of the communication process. Level C problems focus on the source’s ability to influence the receiver. This stage examines whether the […]

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One of the important components of selectivity theories is

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

One of the important components of selectivity theories is(A) Culture(B) Violence(C) Source(D) Feedback Correct Ans: (A) Explanation: Selectivity theories focus on how people actively engage with media. They do not passively absorb content. Instead, they choose and interpret messages based on personal preferences and experiences. Culture plays a crucial role in this process. People from

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Through the correlation function, mass media help shape

Leave a Comment / June 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Through the correlation function, mass media help shape(A) Traditions(B) Environment(C) Public Opinion(D) Customs Correct Ans: (C) Explanation: Mass media actively shape public opinion through their correlation function, which involves analyzing, interpreting, and presenting information in a way that influences societal perceptions. By selecting, framing, and emphasizing particular news stories, media outlets direct public attention toward

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Structuralism is derived from the works of

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Structuralism is derived from the works of(A) Octovia piz(B) Jurgen Habermes(C) David Holmes(D) Ferdinand de Saussure Correct Ans: (D) Explanation: Ferdinand de Saussure introduced structuralism, which later transformed language, communication, and media studies. He emphasized that language operates as a structured system of signs, where each sign includes a signifier (sound or symbol) and a

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Arbitrary nature relationship between signifier and signified makes it

Leave a Comment / June 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The arbitrary nature of the relationship between the signifier and the signified makes it(A) Polysemic(B) Convenient(C) Prohibitive(D) Purposeless Correct Ans: (A) Explanation: The arbitrary nature of the relationship between the signifier and the signified creates polysemy, meaning that a single sign can have multiple interpretations. In semiotics, a sign consists of two parts: the signifier

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One of the objectives of semiotics in television is to identity

Leave a Comment / June 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

One of the objectives of semiotics in television is to identity and deconstruct(A) National identity(B) Reality(C) Mythic structures(D) Hype building Correct Ans: (C) Explanation: Semiotics in television aims to identify and deconstruct mythic structures by analyzing the symbols, signs, and narratives embedded in media content. It helps viewers understand how television constructs meaning and influences

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A large number of people are involved in message production in

Leave a Comment / June 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Usually, a large number of people are involved in message production in(A) Intrapersonal communication(B) Inter-personal communication(C) Group communication(D) Mass communication Correct Ans: (D) Explanation: Mass communication involves a large team in message production because content reaches a vast audience through various platforms like television, newspapers, radio, and digital media. Unlike interpersonal or group communication, where

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In mass communication, messages are

Leave a Comment / June 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

In mass communication, messages are(A) Permanent(B) Personal(C) Interchangeable(D) Fleeting Correct Ans: (D) Explanation: Messages in mass communication are fleeting because they do not remain in circulation for long. Unlike personal messages, which individuals can revisit, mass communication primarily delivers content to large audiences in real-time. Consequently, information often disappears quickly as newer messages take over.

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